Home |Olivier Blanchard

Articles by Olivier

Marketing SquadCast #63: An uncenso...
February 25, 2014 by Olivier Blanchard - Leave a Comment
While in Charlotte, NC last week, I spent a little time in the Marketing Squadcast studio with Nathan Richie and Br ...

Today’s dose of creative awes...
February 22, 2014 by Olivier Blanchard - Leave a Comment
Pretty awesome cover of Pharrell's "Happy," and a fun, creative video to boot. If the video doesn't play fo ...

Writing Challenges: overcoming resi...
February 19, 2014 by Olivier Blanchard - Leave a Comment
Stephen King has written over 50 books. Chuck Palahniuk has written 15. Steven Pressfield, 13. All have seen their ...
The crafting of a character: Harber...
February 14, 2014 by Olivier Blanchard - Leave a Comment
The accidental protagonist: I have a confession to make: Harbert Pencroft, the central character in 'The Peacemake ...

My week with the 2014 Ford Fusion
February 7, 2014 by Olivier Blanchard - Leave a Comment
Before I even start, let me put your minds at ease. I haven't been paid by Ford or any agency to write this review. ...

The Nemesis Engines: On Inspiration...
January 31, 2014 by Olivier Blanchard - Leave a Comment
I was having coffee with a long time friend last month, and naturally, we got around to talking about The Nemesis E ...
A Few Facebook Statistics: Is The G...
January 29, 2014 by Olivier Blanchard - Leave a Comment
A cool little piece from Alice Truong on FastCompany.com caught my eye yesterday. Here's a link. The central point ...

Resource: 2014 Global Digital Stati...
January 29, 2014 by Olivier Blanchard - Leave a Comment
Via TheNextWeb, here is WeAreSocial's 183-page Global Digital Statistics Report. Among the findings: 35% of the ...

3-Minute Insight: Customer Acquisit...
January 21, 2014 by Olivier Blanchard - Leave a Comment
McKinsey & Company recently released an updated report that takes a look at customer acquisition. Check it out ...

welcome to olivierblanchard.net

Formerly The BrandBuilder Blog