Brand Snapshot: Imperial Black

Every once in a while, I like to deviate from the inner workings of branding, marketing, social business and other "businessy" stuff, to showcase companies and products that actually apply all the principles we discuss here and do things right. (See earlier posts about Poler, Rapha and Ford, for ...
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Welcome back. In Part 2, we took a look at the importance of addressing all three pillars of inbound business development in your social business program: customer acquisition, customer development, and customer retention. I even asked you to do some homework, so hold on to that data. At the end of ...
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For the next few days, let's help some heroes.Thanking wounded veterans for their service is nice but helping them heal is even better. By now, we've all heard of the VA's recent (well... not so recent) failures. No matter where they are, wounded veterans tend to fall through the cracks. They ...
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In Part 1, we talked about the importance of looking not only at customer acquisition but also customer development and customer retention. One of the main reasons for this is that since it costs 6x more to replace a customer than to keep one around for another year, a significant piece of your busi ...
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Let's start at the beginning.For the next few minutes, I want you to forget everything you have ever been told about social media and social media marketing. I want you to forget about the importance of likes and followers and shares and whatever other social media metrics "social media exper ...
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I was on my way to the airport after three days at #IBMimpact last week when Jake Ludington of Delighted Robot ambushed me for a quick video interview. We talked about social business ROI (social media ROI in a business context), the cloud, the vital role that technology now plays in market intellig ...
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Formerly The BrandBuilder Blog