The CMO And The Cloud – Part 2

If you missed Part 1, you can get caught up here. The short of it is this: Thanks to the cloud, IT is changing, and with it, the way organizations operate is changing as well. Here are three general advantages of getting into cloud computing that are pretty much function-agnostic within a company:1. ...
View more

‘The Nemesis Engines’ – 100 years ago…

July 28, 1914. It has been a month since the assassination in Sarajevo of Archduke Franz Ferdinand and his wife. After a month of mourning across the Austro-Hungarian empire - and a month of outrage and anger and calls for revenge - Austria Hungary declares war on Serbia. We are still quite a way ...
View more
The story so far, should you need to get caught up (recommended):Part 1Part 2Part 3Part 4Welcome to Part 5 of our Social Business Reboot series. Today we will be focusing on how to use social channels to drive customer development.Customer Development 101: From Amateur Customer to Professional C ...
View more
For decades, the role of the CMO seemed pretty static: the channels didn't change much, the methods didn't either. The job was basically a management game that balanced strategy, creative, production, and media buying. And since most consumer products companies outsourced much of their marketing ...
View more

welcome to olivierblanchard.net

Formerly The BrandBuilder Blog