cmo and the cloudOlivier Blanchard »

I wrestled with the idea of starting a new series in parallel to The CMO and the Cloud called The Entrepreneur and the Cloud, but in the interest of keeping our conversation about the cloud's impact on business (and our lives and... well... everything) nice and streamlined, I opted instead to just i ...
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The CMO and the Cloud, Part 7: the #CloudTalk interview

Instead of reading a 20,000 word post today, watch (or listen to) my #CloudTalk interview with Daniel Newman and Brian Fanzo. We discussed, among other things, the impact that technology is having on the marketing profession (particularly the cloud and the capabilities it brings to organizations - ...
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The CMO and the Cloud – Part 6

 In Part 5, we started a discussion in which we established that:The role of the CMO is changing.Though the role of Marketing isn't changing, Marketing itself, the way it operates, is changing.Many CMOs today are overwhelmed by fast changes in technology, capabilities, operational demands and new p ...
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The CMO and the cloud – Part 5

Acknowledging the CMO's existential crisisEvery year, half a dozen industry reports come out with data (insights) that touch on both the state of marketing today according to thousands of CMOs, and where these same CMOs expect to be a year from now. They touch on various areas of focus, shi ...
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The CMO and the Cloud – Part 4

Today, let's keep things super simple. I will only make two points. Actually... no. I won't really make any points. You will make your own points. All I am going to do is show you something. What you do with it is entirely up to you.First, this:Okay... my work focuses on marketing management, whic ...
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The CMO And The Cloud – Part 3

A few of you asked me last week if I had any examples of how to use the cloud to demonstrate marketing ROI. The easy answer is yes, but... determining the ROI of marketing spend (and activity) can be done in a lot of different ways. "The cloud" isn't a magic button. It's a toolkit, just like anythi ...
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The CMO And The Cloud – Part 2

If you missed Part 1, you can get caught up here. The short of it is this: Thanks to the cloud, IT is changing, and with it, the way organizations operate is changing as well. Here are three general advantages of getting into cloud computing that are pretty much function-agnostic within a company:1. ...
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For decades, the role of the CMO seemed pretty static: the channels didn't change much, the methods didn't either. The job was basically a management game that balanced strategy, creative, production, and media buying. And since most consumer products companies outsourced much of their marketing ...
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Today, I though I would show you something cool again, and pretty different from the sort of stuff that you usually hear about when people like me talk about new tech or clever business practices. You have probably noticed that I spend a good deal of time thinking and talking about cloud computing, ...
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I was tempted to include this post in our The CMO and The Cloud series, but as this touches on more than what the CMO does, let's keep it adjacent but separate. Nothing super complex today. I am working on a few deep dives into social business integration pieces and bizdev/CMO posts involving ops a ...
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