The history behind The Nemesis Engines: 2 Aug 1914

Austria-Hungary's days-old conflict with Serbia has driven Russia to mobilize troops along the German border. In response, on 1 August 1914, Germany declares war on Russia. Honoring France's alliance with Russia (a declaration of war on Russia is a virtual declaration of war against France), French ...
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The CMO And The Cloud – Part 2

If you missed Part 1, you can get caught up here. The short of it is this: Thanks to the cloud, IT is changing, and with it, the way organizations operate is changing as well. Here are three general advantages of getting into cloud computing that are pretty much function-agnostic within a company:1. ...
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‘The Nemesis Engines’ – 100 years ago…

July 28, 1914. It has been a month since the assassination in Sarajevo of Archduke Franz Ferdinand and his wife. After a month of mourning across the Austro-Hungarian empire - and a month of outrage and anger and calls for revenge - Austria Hungary declares war on Serbia. We are still quite a way ...
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The story so far, should you need to get caught up (recommended):Part 1Part 2Part 3Part 4Welcome to Part 5 of our Social Business Reboot series. Today we will be focusing on how to use social channels to drive customer development.Customer Development 101: From Amateur Customer to Professional C ...
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For decades, the role of the CMO seemed pretty static: the channels didn't change much, the methods didn't either. The job was basically a management game that balanced strategy, creative, production, and media buying. And since most consumer products companies outsourced much of their marketing ...
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Before we begin...If you missed the first three parts of this series, here is how you can get caught up:Part 1 Part 2Part 3Quick recap:1. Social Media channels, when used for business purposes, are not exclusively marketing channels (and shouldn't be "owned" by Marketing or Digital Marketin ...
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Brand Snapshot: Imperial Black

Every once in a while, I like to deviate from the inner workings of branding, marketing, social business and other "businessy" stuff, to showcase companies and products that actually apply all the principles we discuss here and do things right. (See earlier posts about Poler, Rapha and Ford, for ...
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Welcome back. In Part 2, we took a look at the importance of addressing all three pillars of inbound business development in your social business program: customer acquisition, customer development, and customer retention. I even asked you to do some homework, so hold on to that data. At the end of ...
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For the next few days, let's help some heroes.Thanking wounded veterans for their service is nice but helping them heal is even better. By now, we've all heard of the VA's recent (well... not so recent) failures. No matter where they are, wounded veterans tend to fall through the cracks. They ...
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In Part 1, we talked about the importance of looking not only at customer acquisition but also customer development and customer retention. One of the main reasons for this is that since it costs 6x more to replace a customer than to keep one around for another year, a significant piece of your busi ...
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