Let's start at the beginning.For the next few minutes, I want you to forget everything you have ever been told about social media and social media marketing. I want you to forget about the importance of likes and followers and shares and whatever other social media metrics "social media exper ...
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I was on my way to the airport after three days at #IBMimpact last week when Jake Ludington of Delighted Robot ambushed me for a quick video interview. We talked about social business ROI (social media ROI in a business context), the cloud, the vital role that technology now plays in market intellig ...
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So I am sitting in a dark room the size of twenty batcaves, surrounded by what seems like 10,000 people quietly seating in their chairs, and for the last five minutes, the guy doing his bit on the stage has been running through a demo of what can be done with Big Data using IBM-powered technology. A ...
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Building fences vs. building runwaysToday, we're going to talk about Airbnb, the hospitality industry, disruption, and adaptation.Let's start with this: a clever startup (Airbnb) created a business model that turned out to be pretty disruptive to the hospitality industry. We can argue about t ...
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For Immediate Release: FIR#749 – Podcast

Thanks to Neville Hobson's busy schedule, I got to guest host the FIR podcast (For Immediate Release) with Shel Holtz this week. (Scratch that item off my bucket list!) No crazy antics or curse words this time around, so FIR#749 is officially 100% safe for work. Huge thanks to Shel and Neville for a ...
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Facebook's decision to start charging brand pages for eyeballs should not have come as a shock to anyone. The only thing that surprises me about it is how long it took for Zuck and his team to finally pull that lever. I have read a lot of articles and blog posts bemoaning Facebook's decision and hea ...
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 Yesterday on Twitter, Sunny Cervantes asked me an interesting question:Sunny is of course referring to this:Let me answer that in five parts:1) First, because the last thing anyone really needs is another book written about social media, especially right now. It's done. The "social media thought l ...
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Today is the big day! The Nemesis Engines finally debuts today on Amazon with the series opener: The Peacemakers.What you can expect:1. The story combines several genres - mystery, adventure, intrigue, retro sci-fi (think Jules Verne & H.G. Wells) and a even pinch of horror - so there is somet ...
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That's it. We're there. The time to send the first volume in The Nemesis Engines series - The Peacemakers - out into the world has finally come. After almost four years in development, the series is ready to start rolling out.The project started sometime in 2009. It began, like most things, as an ...
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While in Charlotte, NC last week, I spent a little time in the Marketing Squadcast studio with Nathan Richie and Brandon Uttley. We talked about a lot of things, but what you might find most useful touched on: - The difference between Social Media (Marketing) and Social Business. - The need for rea ...
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