Olivier Blanchard is a French-born, American-based Brand Management and Digital Marketing consultant, the author of two best-selling books, and an acclaimed keynote speaker. As head of Marketing Innovation and Business Strategy at OABC, he draws from his years of experience in strategic Marketing and Business Management roles across a range of B2B, B2C and B2G industries, to help companies and their partners develop successful digital strategies, properly deploy social business capabilities across their organizations, and align their programs to business goals and objectives.
Though based in the US, his geographic range extends beyond North America to Europe, Latin America, the Middle East and Asia. Olivier is the author of the best-selling #1 social business desk reference for digital managers and business executives: Social Media ROI: Managing and Measuring Social Media Efforts In Your Organization (Que/Pearson). Olivier is also a sought-after subject-matter expert and corporate trainer.
Olivier has worked with companies large and small. Among them: Microsoft, IBM, IIR (Middle East); ADMA (Australia); iab, Sanoma Media, WDM Belgium, i-SCOOP, EDC London (Europe); InterLat Group (Latin America), CEGN, the Fondation de Gaspé Beaubien (Canada), PRSA, Jive Software, MIMA, Raytheon, the Federal Reserve System, the CDC, the University of North Carolina, Clemson University, Loyola University, Ford Canada, Design Centers International, Adobe, Verizon, Hincapie Sportswear, Americas Mart, K2 Sports, Tickr, Raytheon, Corante, Smartbrief, Lexis Nexis, Intercontinental Hotels Group, Dassault Systemes and General Mills.
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Corporate background: Olivier has spent two decades working in product innovation, marketing management, business development and brand management. His extensive experience working with both B2B and B2C companies, managing projects and campaigns from both sides of the client-agency dynamic, and his understanding of international markets, have contributed to his unique breadth of operational expertise.
Education: Olivier holds an International Baccalaureate degree from the International School of Brussels and a BA in Political Science from Furman University. He is equally fluent (one might say “native”) in both English and French.
Military Service: Olivier is a decorated veteran of the Fusiliers Marins (French Navy Marines), with whom he served as an officer before embarking on his business career.
The Novels: Olivier’s first novel “The Peacemakers” was released in March of 2014, with sequels scheduled for 2015 and 2016. The skinny: Jules Verne style sci-fi set during WW1. (You can find out more about it here.)
Business Writing: In addition to Social Media ROI (and its upcoming follow-ups), Olivier has been blogging for years. His blog (formerly The BrandBuilder Blog) now lives here… although it has gone through a few long-overdue changes. You can check out the complete feed here or choose between one of three categories: Business, Lifestyle, and Writing. Happy reading.
Personal Life: Olivier is an accomplished photographer, triathlete and cyclist. (His Instagram account serves as a daily reminder of the latter.) While he works on assignment all over the world, home base for the last 20 years has been Greenville, SC (mild winters, great cycling and not a bad place to live, apparently).