The CMO and the Cloud, Part 7: the #CloudTalk interview

Instead of reading a 20,000 word post today, watch (or listen to) my #CloudTalk interview with Daniel Newman and Brian Fanzo. We discussed, among other things, the impact that technology is having on the marketing profession (particularly the cloud and the capabilities it brings to organizations - ...
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World War 1 officially ended in Compiègne, France, on November 11, 1918. In just four short years, 'the war to end all wars' had claimed roughly 17 million lives and left over 20 million additional men, women and children wounded.Almost 100 years later, November 11th is still, in many parts of th ...
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You might not know it from the posts I generally write here, but if you follow me on Facebook and Instagram, you know that I am a pretty avid cyclist. My love for the bike has gone through many phases over the years, from riding old dusty beaters on country roads in France when I was ...
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The CMO and the Cloud – Part 6

 In Part 5, we started a discussion in which we established that:The role of the CMO is changing.Though the role of Marketing isn't changing, Marketing itself, the way it operates, is changing.Many CMOs today are overwhelmed by fast changes in technology, capabilities, operational demands and new p ...
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The CMO and the cloud – Part 5

Acknowledging the CMO's existential crisisEvery year, half a dozen industry reports come out with data (insights) that touch on both the state of marketing today according to thousands of CMOs, and where these same CMOs expect to be a year from now. They touch on various areas of focus, shi ...
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When I started working on Social Media ROI back in 2010, one of the dilemmas nagging me at the time was whether or not to devote any time to discussing (to an appropriate degree of practical detail) digital tools. On the one hand, it seemed difficult to map out how to integrate digital measureme ...
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I was tempted to include this post in our The CMO and The Cloud series, but as this touches on more than what the CMO does, let's keep it adjacent but separate. Nothing super complex today. I am working on a few deep dives into social business integration pieces and bizdev/CMO posts involving ops a ...
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The CMO and the Cloud – Part 4

Today, let's keep things super simple. I will only make two points. Actually... no. I won't really make any points. You will make your own points. All I am going to do is show you something. What you do with it is entirely up to you.First, this:Okay... my work focuses on marketing management, whic ...
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The CMO And The Cloud – Part 3

A few of you asked me last week if I had any examples of how to use the cloud to demonstrate marketing ROI. The easy answer is yes, but... determining the ROI of marketing spend (and activity) can be done in a lot of different ways. "The cloud" isn't a magic button. It's a toolkit, just like anythi ...
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3 August 1914: Two days after declaring war on Russia and just one day after the French mobilization, Germany declares war on France. Several hours later, France declares war on Germany and begins to transport troops to the territories of Alsace and Lorraine, which France had ceded to Germany ...
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