Olivier Blanchard » Focus On Business

So there I was, sitting on someone’s idea of industrial outdoor seating – a massive, austere concrete bench laced with steel bands every three feet to either keep enterprising skaters from shredding nosegrinds off it or discourage daring homeless peddlers from using it as a bed – having tea w ...
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How to fix Twitter (and not just Twitter)

Don't worry, this isn't going to be one of those posts. You know... the usual click-bait fodder that content marketers are so fond of: a cursory parroting of the same five to ten tired points that every other content marketer looking for another speaking gig is busy working into their SEO strate ...
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I have been wondering for some time now why businesses that look great on paper, businesses that are well positioned to continue to thrive for the foreseeable future, fail.Before I go on, understand that I don't have any data to present. There's no white paper coming. I haven't spent the last twenty ...
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Doing Business In The Age of Experience – Part 3

In Part 1 of our Age of Experience series, we talked about the evolution from product design to experience design. In Part 2, we looked at some specific applications of this shift: how innovative companies are looking past product design as the end game, and instead leveraging product ...
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Doing business in the age of experience – Part 2

In Part 1, we started talking about the innovation and design continuum, and the evolution of design thinking. More specifically, we started touching on the evolution of design from designing objects to designing experiences. Today, I want to dive a little bit deeper into that, because it's a ...
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Doing Business In The Age Of Experience – Part 1

Going into this year's Dassault Systemes 3DExperience Forum in Boston, I thought I was going to hear about new engineering and design innovation, and about new virtualization tools and capabilities open to engineers and surgeons and marketers and designers. Given that Dassault System ...
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I was fortunate enough to participate in episode #7 of For Immediate Release this week, Hosted By Shel Holtz. My fellow panelists were Sharon McIntosh, president of And Then Communications (and co-host of the EE Voice podcast on the FIR Podcast Network); and Ike Pigott, communications strate ...
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Filed under: Opinion."Disruption" isn't always what you think it is.It's known under a number of names: The Sharing Economy. The Collaborative Economy. The Gig Economy. Because of its "fresh" and "disruptive" model, undeniable financial incentives in the middle of a global economic recession, ...
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First things first:I'm not sure how to say what I am about to say. I can't truly vouch for this yet. I can't back it up with facts, anecdotal or otherwise. I can't tell you that I have personally tested this software, that I have been secretly using it for six months. I have no case studies t ...
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A Field Guide for Digital Program Managers

A few years ago, Que (a division of Pearson Publishing) reached out to me about writing a book on Social Media ROI (Return On Investment). Early on in the project, it became clear to me that the book needed to be about more than ROI. Before we could even talk about measuring anything, the con ...
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