Focus On Business | Olivier Blanchard

Change With Purpose – Part 3: How Virtual Technology Is Accelerating Innovation

November 24, 2014 by Olivier Blanchard - No Comments

In Parts 1 and 2, we talked about the vital importance of innovation for any industry. It doesn't matter if you make cars, vaccines, consumer electronics or running shoes, you need to push forward every year, every season, every month and every day. Innovation isn't just an objective, ...

Change With Purpose – Part 2: the opportunity engine

November 17, 2014 by Olivier Blanchard - 1 Comment

I just got back from Dassault Systemes'#3DXforum in Las Vegas, where I spent the better part of a week getting acquainted with some of the world's most advanced innovation acceleration tools and many of the brilliant minds behind them, and since my mind is still abuzz with a thousand ...

Change with purpose – Part 1: inevitable innovation

November 12, 2014 by Olivier Blanchard - 6 Comments

At 8am on a beautiful November morning, I was sitting in the Cosmopolitan's Chelsea auditorium in Las Vegas, wondering how in the world I was going to write about some of the bold moves that Dassault Systemes has been making these past few years, at least in a way that would make sense to an ...

The CMO and the Cloud, Part 7: the #CloudTalk interview

November 10, 2014 by Olivier Blanchard - No Comments

Instead of reading a 20,000 word post today, watch (or listen to) my #CloudTalk interview with Daniel Newman and Brian Fanzo. We discussed, among other things, the impact that technology is having on the marketing profession (particularly the cloud and the capabilities it brings to organizations - ...

The CMO and the Cloud – Part 6

October 16, 2014 by Olivier Blanchard - No Comments

In Part 5, we started a discussion in which we established that:The role of the CMO is changing.Though the role of Marketing isn't changing, Marketing itself, the way it operates, is changing.Many CMOs today are overwhelmed by fast changes in technology, capabilities, operational demands and new p ...

The CMO and the cloud – Part 5

October 16, 2014 by Olivier Blanchard - 1 Comment

Acknowledging the CMO's existential crisisEvery year, half a dozen industry reports come out with data (insights) that touch on both the state of marketing today according to thousands of CMOs, and where these same CMOs expect to be a year from now. They touch on various areas of focus, shi ...

The future of Social Business analytics isn’t where you think it is.

October 14, 2014 by Olivier Blanchard - 6 Comments

When I started working on Social Media ROI back in 2010, one of the dilemmas nagging me at the time was whether or not to devote any time to discussing (to an appropriate degree of practical detail) digital tools. On the one hand, it seemed difficult to map out how to integrate digital measureme ...

The internet of things, the evolution of data management, and new market opportunities

September 15, 2014 by Olivier Blanchard - 1 Comment

I was tempted to include this post in our The CMO and The Cloud series, but as this touches on more than what the CMO does, let's keep it adjacent but separate. Nothing super complex today. I am working on a few deep dives into social business integration pieces and bizdev/CMO posts involving ops a ...

The CMO and the Cloud – Part 4

September 12, 2014 by Olivier Blanchard - 1 Comment

Today, let's keep things super simple. I will only make two points. Actually... no. I won't really make any points. You will make your own points. All I am going to do is show you something. What you do with it is entirely up to you.First, this:Okay... my work focuses on marketing management, whic ...

The CMO And The Cloud – Part 3

August 13, 2014 by Olivier Blanchard - No Comments

A few of you asked me last week if I had any examples of how to use the cloud to demonstrate marketing ROI. The easy answer is yes, but... determining the ROI of marketing spend (and activity) can be done in a lot of different ways. "The cloud" isn't a magic button. It's a toolkit, just like anythi ...

Change With Purpose – Part 3: How Virtual Technology Is Accelerating Innovation

Change With Purpose – Part 2: the opportunity engine

Change with purpose – Part 1: inevitable innovation

The CMO and the Cloud, Part 7: the #CloudTalk interview

The CMO and the Cloud – Part 6

The CMO and the cloud – Part 5

The future of Social Business analytics isn’t where you think it is.

The internet of things, the evolution of data management, and new market opportunities

The CMO and the Cloud – Part 4

The CMO And The Cloud – Part 3

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