Focus On Business | Olivier Blanchard

The CMO And The Cloud – Part 2

July 31, 2014 by Olivier Blanchard - 1 Comment

If you missed Part 1, you can get caught up here. The short of it is this: Thanks to the cloud, IT is changing, and with it, the way organizations operate is changing as well. Here are three general advantages of getting into cloud computing that are pretty much function-agnostic within a company:1. ...

Reboot Your Social Media Program: from likes to ROI – Part 5

July 14, 2014 by Olivier Blanchard - No Comments

The story so far, should you need to get caught up (recommended):Part 1Part 2Part 3Part 4Welcome to Part 5 of our Social Business Reboot series. Today we will be focusing on how to use social channels to drive customer development.Customer Development 101: From Amateur Customer to Professional C ...

Business Blurred Lines: The CMO And The Cloud – Part 1

July 10, 2014 by Olivier Blanchard - 2 Comments

For decades, the role of the CMO seemed pretty static: the channels didn't change much, the methods didn't either. The job was basically a management game that balanced strategy, creative, production, and media buying. And since most consumer products companies outsourced much of their marketing ...

Reboot Your Social Media Program: From Likes to ROI – Part 4

June 24, 2014 by Olivier Blanchard - 4 Comments

Before we begin...If you missed the first three parts of this series, here is how you can get caught up:Part 1 Part 2Part 3Quick recap:1. Social Media channels, when used for business purposes, are not exclusively marketing channels (and shouldn't be "owned" by Marketing or Digital Marketin ...

Reboot Your Social Media Program: From Likes to ROI, Part 3

May 28, 2014 by Olivier Blanchard - 12 Comments

Welcome back. In Part 2, we took a look at the importance of addressing all three pillars of inbound business development in your social business program: customer acquisition, customer development, and customer retention. I even asked you to do some homework, so hold on to that data. At the end of ...

Reboot your social media program: from likes to ROI, part 2

May 12, 2014 by Olivier Blanchard - 7 Comments

In Part 1, we talked about the importance of looking not only at customer acquisition but also customer development and customer retention. One of the main reasons for this is that since it costs 6x more to replace a customer than to keep one around for another year, a significant piece of your busi ...

Reboot your social media program. From likes to ROI – Part 1

May 8, 2014 by Olivier Blanchard - 20 Comments

Let's start at the beginning.For the next few minutes, I want you to forget everything you have ever been told about social media and social media marketing. I want you to forget about the importance of likes and followers and shares and whatever other social media metrics "social media exper ...

Interview: Social Business ROI and connecting the CTO, CIO and CMO

May 5, 2014 by Olivier Blanchard - 2 Comments

I was on my way to the airport after three days at #IBMimpact last week when Jake Ludington of Delighted Robot ambushed me for a quick video interview. We talked about social business ROI (social media ROI in a business context), the cloud, the vital role that technology now plays in market intellig ...

Business technology groundswell: some insights from #ibmimpact

April 29, 2014 by Olivier Blanchard - 1 Comment

So I am sitting in a dark room the size of twenty batcaves, surrounded by what seems like 10,000 people quietly seating in their chairs, and for the last five minutes, the guy doing his bit on the stage has been running through a demo of what can be done with Big Data using IBM-powered technology. A ...

Airbnb: Disruption and Adaptation – an incumbent survival primer

April 24, 2014 by Olivier Blanchard - 5 Comments

Building fences vs. building runwaysToday, we're going to talk about Airbnb, the hospitality industry, disruption, and adaptation.Let's start with this: a clever startup (Airbnb) created a business model that turned out to be pretty disruptive to the hospitality industry. We can argue about t ...

The CMO And The Cloud – Part 2

Reboot Your Social Media Program: from likes to ROI – Part 5

Business Blurred Lines: The CMO And The Cloud – Part 1

Reboot Your Social Media Program: From Likes to ROI – Part 4

Reboot Your Social Media Program: From Likes to ROI, Part 3

Reboot your social media program: from likes to ROI, part 2

Reboot your social media program. From likes to ROI – Part 1

Interview: Social Business ROI and connecting the CTO, CIO and CMO

Business technology groundswell: some insights from #ibmimpact

Airbnb: Disruption and Adaptation – an incumbent survival primer

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