Olivier Blanchard » Focus On Business

Brand Management: The Asshole Effect

Every doctrine has to start somewhere. Even this one.Want to boost your repeat business, get tons of free referrals, acquire bunches of new customers and get lots of positive buzz for free? There’s a pretty simple way to do it that doesn’t have to cost you a whole lot. Can you guess what ...
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Beware The Social Business Siren Song

The problem with assumptions is that they always come with blind spots.The friendlier and human a company is, the more potential for success it will have. This goes back to the theory that the company with the least amount of assholes wins. I think it goes without saying that unfrie ...
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LTV infographic by Kiss Metrics“People pay you. Not pageviews.” That pretty much says it all. (image source.)This is as badass as it is self-explanatory. For those of you who don’t know how to estimate customer lifetime value (LTV, or CLTV), this infographic should be a pretty handy little too ...
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Filed under: opinionOriginally posted on The BrandBuilder Blog April 17, 2012.Not long ago, I wrote about what Moneyball‘s Peter Brand called the “epidemic failure to understand what is going on” plaguing the business, marketing and advertising worlds – when it comes to understanding that ...
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I finally watched Moneyball over the weekend. I’m not a big baseball fan but it held my interest, partly because it was based on a true story and partly because the movie really wasn’t about baseball at all. It was about old thinking vs. new thinking, about industry politics vs. the heresy of ...
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How To Fix Your Sh*t In 5 Simple Steps

So my buddy Tyler passed this on to me over the weekend, and it stirred a little brain sauce I felt I should share with you. In the piece, Kivi Leroux shares some of the complaints she’s been receiving from some of her NFP friends about patterns of incompetence that they run into at work. He ...
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The Leadership Advantage

Today, instead of doing all the talking, I will let people with a whole lot more experience than me give you some tips about how to become a better leader.Great stuff that transcends the typical quotation mill.Anne Mulcahy – Former CEO of Xerox:In a crisis, you have the opportunity to move ...
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The 5 basic rules of calculating the value of a Facebook ‘fan’A question that routinely comes up in social media circles is what is the value of a Facebook fan? (The question also applies to the value of a Twitter follower, Youtube subscriber, email recipient, etc.)Invariably, whenever ...
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