SUMMARY

Professional Profile:       

• Overall: 18 years of Marketing Management, Communications Management, Digital Program Management, Product Management, Brand Management, Consumer Insights Research and Business Development.
• Recent: 9 years Management Consulting (Global): Digital Strategy, Omnichannel Brand Management, Social Business and Social Media programs, Business Technology Integration, Business Innovation, Digital PR.
• Other: Author of “Social Media ROI: managing and Measuring Social Media Efforts in your Organization” (Que/Pearson). Co-author of “The Ultimate Field Guide to Digital Program Management” (Broadsuite), and the upcoming “Digital Transformation in the Age of Experience” (Broadsuite). Keynote speaker.

 

Languages:         100% Fluency in French and English; conversant in Spanish.

 

Furman University   – Greenville, SC (USA)

BA, Political Science – Focus on International Relations & Geostrategy

International School of Brussels  – Brussels, Belgium

International Baccalaureate

PROFESSIONAL EXPERIENCE

 

OABC    Head of Marketing Innovation and Business Strategy, Principal     September 2008 – Present

Brief: Hybrid consulting firm and digital agency.

Category: Consulting, project co-management.

Areas of focus: Business and Marketing Innovation, Digital Strategy; omnichannel brand management; social business strategy and measurement; digital PR, crisis planning and management; business technology integration.

Geography: Global.

– I assist organizations primarily in the development and management of their digital and social business capabilities, overall business development initiatives, strategy, and marketing innovation initiatives.

– I also advise executive and management teams on how to ensure that the evolution of their digital business is in sync with the needs of their organization as a whole. (Product Management, Customer Support, Marketing, Market Research, Human Resources, IT, Public Relations, and other line-of-business units.)

– I also find myself increasingly helping organizations anticipate and navigate big industry shifts, become more operationally agile, and improve their ability to turn disruption into opportunity.

– Strictly on the analytics and performance measurement front, I help businesses measure digital program activity against real business objectives (including but not limited to ROI).

– I also help agencies and their clients successfully coordinate their joint messaging, communications, and operations across complex digital and media ecosystems.

 

Frontspace                Director, Operations and Strategy                                March 2015 – January 2016

Brief: Frontspace is a fully integrated agency that specializes in marketing management, web development, content strategy, funnel-development services, training program development, and brand management. Clients range from subject-matter experts and celebrities to startups and established global brands.

– Operations design and management, including workflow and process integration.

– Responsible for client strategy, social channel integration, social business design, campaign development and ROI measurement.

 

The Red Chair Group                        Founder, President                                         Jan 2010 – Dec 2013

Brief: Launched  January 2010. Executive and operational training.  Geography: Global.

– Strategic and operational social media / social business training for management and C-level executives.

– Tactical social media/business management training for line of business employees: marketing, PR, legal, customer service, sales, consumer insights, product management teams.

 

SYNNEX Corporation                      Team Lead: Microsoft                                    Sept 2007 – Sept  2008

Brief:  Fortune 500 company. One of the world’s largest channel distributors for HP, DELL, IBM, Microsoft, etc. Also provides a full range of business services. Headquartered in California. (Distributor, NYSE: SNX). Geography: North America

– Director level role. Reported to VP Software and President of US Distribution.

– Managed all business development for Microsoft at SYNNEX. ($120M annual sales)

– Grew revenue by 11% YoY.

– Developed and oversaw digital strategy for Software group. Developed channel-wide virtualization, CRM, unified communications and SaaS adoption programs for SMB resellers.

– Briefed senior executives on industry trends and emerging opportunities.

– Helped develop the first social media ecosystem for SYNNEX’s SMB community.

 

F360                                       Marketing Project Director                                          March 2004 — Sept 2007

Brief: Greenville, SC-based creative agency. Began as custom content development boutique but moved into digital and strategic services in 2004. Geography: North America

– Managed digital, marketing, advertising, and brand development projects for B2B and B2C clients.

– Responsible for strategic and creative direction for all Marketing and Communications projects – catalog design, website design, digital content, branding, advertising, public relations, new media, event management and promotion, trade shows, web marketing, corporate blogging, word-of-mouth marketing, social media, and customer relationship management.

 

T&S Brass                            Marketing Product Manager                                       June 2002 — Oct 2005

Brief: US commercial faucet manufacturer. Geography: North America

– Headed all product innovation, product management, new product design, market research and digital strategy for T&S Brass’ primary division.

– Revamped brand image and market positioning by focusing on product innovation, relevant messaging, industry relations and multi-channel community outreach.

– Connected silos to accelerate testing and manufacturing. Reduced real production costs by 5-25%.

– Helped sales and business development teams forge new distribution partnerships.

– Created a direct communications channel between customers, resellers, sales teams and product design team.

– Reported to Marketing Vice President.

 

PROFESSIONAL EXPERIENCE (pre-2000)

 

James C. White Company            Marketing Coordinator             Sept 1997 – June 2002

Brief: Engineering and manufacturing company. Manufacturers of Tubetrack™. Geography: Global

– Coordinated JCW Co.’s global marketing activities for Pulp & Paper and Power industries.

 

Home Cable, Inc.                             Territory Manager                              Sept 1994 – Sept 1997

Brief:  Wireless television programming distributors. Geography: South-Eastern United States

– Managed all market research, sales force training and marketing initiatives for assigned territories.

 

Fusiliers Marins, Marine Nationale                2nd Lieutenant (EV2/O2)      Sept 1992 — Jan 1994

Brief:  French Navy Commandos and Marines. Geography: France, other theaters of operation.

– Acting Executive Officer, CIFUSIL (Marine Company). Responsible for the training and mission of 102 Marines. Awarded the National Defense Medal for exceptional service.

 EDUCATION