I was fortunate enough to participate in episode #7 of For Immediate Release this week, Hosted By Shel Holtz. My fellow panelists were Sharon McIntosh, president of And Then Communications (and co-host of the EE Voice podcast on the FIR Podcast Network); and Ike Pigott, communications strategist at Alabama Power.
On this week’s show, we shared our views on the follow topics:
- You’re probably underestimating how much of your content gets shared via SMS (text messaging). Is there anything you can do to make sharing your content via SMS easier? Would you want to?
- By the end of next year, all 100,000 employees of Royal Bank of Scotland will be using Facebook at Work as their internal social network. It’s Facebook’s biggest win among the 300 or so companies that have signed on to the enterprise version of the world’s biggest social network.
- Employees who aren’t engaged, along with those who are actively disengaged, are costing U.S. businesses somewhere around half a trillion dollars a year. Is there more communications can do to improve engagement levels? (Like providing channels that give employees more of a voice?)
- South by Southwest ignited a firestorm when it canceled two panels dealing with online harassment after receiving threats of violence should the panels proceed. How well did SxSW handle the crisis?
- Here’s a new word for PR practitioners to learn: Blockchain. It sounds geeky today. It could become a big deal sooner than you think.
- As politics increasingly define media companies, are there implications for media relations?
- Communicators struggle with “big data,” but you ain’t seen nothing yet as new data on visual communication is starting to appear.
- In his Tech Report, Dan York reports on Google Play’s solicitation of podcast URLs as it plans to add podcasts to the content users can stream, the introduction of a Tor messaging tool, topics the Internet Engineering Task Force is tackling, and a country-by-country breakdown of freedom on the Internet.
Links to the source material for this episode are on Delicious.
Special thanks to Jay Moonah for the opening and closing music.
You can click on the image below to access the episode. (It’s a podcast).
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If you want to help improve business through your digital programs, pick up a copy of Social Media ROI –Managing and Measuring Social Media Efforts in your Organization: The #1 Social Business desk reference for executives and digital managers.
(Also available in German, Korean, Japanese, Italian and Spanish.)
The follow-up – The Ultimate Field Guide to Digital Program Management – is pretty handy too, so you should absolutely add it to your collection.
And if fiction is more your speed, check out The Nemesis Engines, Vol.1: The Peacemakers. Think Jules Verne meets H.G. Wells, with a World War I twist. (Jules Verne doesn’t actually meet Wells. It’s a figure of speech. We’re talking genres, not… people.)