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Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que/Pearson) has been hailed as the most thorough business management book written about social media. (Note: Social Media ROI is not a social media book. It is a business management book with a social media focus.) Now the #1 social business desk reference for executives and digital managers for the third year in a row, it is also increasingly becoming required reading for students enrolled in digital management and MBA programs. One of the many reasons behind the continuing success of the book is that it reaches far beyond the subject of ROI measurement to provide readers and organizations of all sizes with a clear social business road map. To keep things simple, the chapters are slotted in four easily searchable sections:

  • Social Business Development
  • Social Business Integration
  • Social Business Management
  • Social Business Measurement & Reporting

 

In addition to bringing true business discipline your social media programs, Social Media ROI will teach you to:

  • Align social communications with business goals and key business functions
  • Plan for effective performance measurement
  • Establish clarity of vision, purpose, and execution
  • Implement guidelines and operations for effectively managing social media
  • Get started by “listening before talking”
  • Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives
  • Use social media to deliver real-time, optimized customer support
  • Leverage mobility and the “on-the-fly” social media culture
  • Measure FRY (Frequency, Reach, and Yield)

Social Media ROI is available in print at fine booksellers everywhere as well as a variety of e-formats for your favorite device. Be sure to consult your local booksellers about foreign language options and availability (to date: it has been translated in Spanish, Italian, German, Japanese and Korean). You can score your own copy in its original glory from Amazon by clicking right here or on the image below.

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