A Field Guide for Digital Program Managers

A few years ago, Que (a division of Pearson Publishing) reached out to me about writing a book on Social Media ROI (Return On Investment). Early on in the project, it became clear to me that the book needed to be about more than ROI. Before we could even talk about measuring anything, the con ...
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Next week, we get back to talking about business and whatnot. I promise. But since it's Friday the weekend and all, and the weather probably sucks if you happen to be in the northern hemisphere, and my watch says it's pretty much book o'clock already, I thought I would treat fans of The Nemesis ...
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I know it will be a few more months before you can get your hands on Vol.2 of The Nemesis Engines, so here's a little concept art from the inevitable #TheNemesisEngines Instagram campaign to get you salivating a little bit before the big day (which is only a few short months away). ...
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3 August 1914: Two days after declaring war on Russia and just one day after the French mobilization, Germany declares war on France. Several hours later, France declares war on Germany and begins to transport troops to the territories of Alsace and Lorraine, which France had ceded to Germany ...
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‘The Nemesis Engines’ – 100 years ago…

July 28, 1914. It has been a month since the assassination in Sarajevo of Archduke Franz Ferdinand and his wife. After a month of mourning across the Austro-Hungarian empire - and a month of outrage and anger and calls for revenge - Austria Hungary declares war on Serbia. We are still quite a way ...
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 Yesterday on Twitter, Sunny Cervantes asked me an interesting question:Sunny is of course referring to this:Let me answer that in five parts:1) First, because the last thing anyone really needs is another book written about social media, especially right now. It's done. The "social media thought l ...
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Today is the big day! The Nemesis Engines finally debuts today on Amazon with the series opener: The Peacemakers.What you can expect:1. The story combines several genres - mystery, adventure, intrigue, retro sci-fi (think Jules Verne & H.G. Wells) and a even pinch of horror - so there is somet ...
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I was having coffee with a long time friend last month, and naturally, we got around to talking about The Nemesis Engines, which was kind of nice because I spend way too much time talking about social business and brand management anyway. The big question - and one that  get every time someone find ...
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Formerly The BrandBuilder Blog