Olivier Blanchard » business development

I was tempted to include this post in our The CMO and The Cloud series, but as this touches on more than what the CMO does, let's keep it adjacent but separate. Nothing super complex today. I am working on a few deep dives into social business integration pieces and bizdev/CMO posts involving ops a ...
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The CMO and the Cloud – Part 4

Today, let's keep things super simple. I will only make two points. Actually... no. I won't really make any points. You will make your own points. All I am going to do is show you something. What you do with it is entirely up to you.First, this:Okay... my work focuses on marketing management, whic ...
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The story so far, should you need to get caught up (recommended):Part 1Part 2Part 3Part 4Welcome to Part 5 of our Social Business Reboot series. Today we will be focusing on how to use social channels to drive customer development.Customer Development 101: From Amateur Customer to Professional C ...
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Welcome back. In Part 2, we took a look at the importance of addressing all three pillars of inbound business development in your social business program: customer acquisition, customer development, and customer retention. I even asked you to do some homework, so hold on to that data. At the end of ...
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In Part 1, we talked about the importance of looking not only at customer acquisition but also customer development and customer retention. One of the main reasons for this is that since it costs 6x more to replace a customer than to keep one around for another year, a significant piece of your busi ...
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Let's start at the beginning.For the next few minutes, I want you to forget everything you have ever been told about social media and social media marketing. I want you to forget about the importance of likes and followers and shares and whatever other social media metrics "social media exper ...
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