Olivier Blanchard » cloud computing

I wrestled with the idea of starting a new series in parallel to The CMO and the Cloud called The Entrepreneur and the Cloud, but in the interest of keeping our conversation about the cloud's impact on business (and our lives and... well... everything) nice and streamlined, I opted instead to just i ...
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The CMO and the Cloud, Part 7: the #CloudTalk interview

Instead of reading a 20,000 word post today, watch (or listen to) my #CloudTalk interview with Daniel Newman and Brian Fanzo. We discussed, among other things, the impact that technology is having on the marketing profession (particularly the cloud and the capabilities it brings to organizations - ...
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The CMO and the Cloud – Part 6

 In Part 5, we started a discussion in which we established that:The role of the CMO is changing.Though the role of Marketing isn't changing, Marketing itself, the way it operates, is changing.Many CMOs today are overwhelmed by fast changes in technology, capabilities, operational demands and new p ...
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The CMO and the Cloud – Part 4

Today, let's keep things super simple. I will only make two points. Actually... no. I won't really make any points. You will make your own points. All I am going to do is show you something. What you do with it is entirely up to you.First, this:Okay... my work focuses on marketing management, whic ...
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The CMO And The Cloud – Part 3

A few of you asked me last week if I had any examples of how to use the cloud to demonstrate marketing ROI. The easy answer is yes, but... determining the ROI of marketing spend (and activity) can be done in a lot of different ways. "The cloud" isn't a magic button. It's a toolkit, just like anythi ...
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The story so far, should you need to get caught up (recommended):Part 1Part 2Part 3Part 4Welcome to Part 5 of our Social Business Reboot series. Today we will be focusing on how to use social channels to drive customer development.Customer Development 101: From Amateur Customer to Professional C ...
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For decades, the role of the CMO seemed pretty static: the channels didn't change much, the methods didn't either. The job was basically a management game that balanced strategy, creative, production, and media buying. And since most consumer products companies outsourced much of their marketing ...
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