Olivier Blanchard » design

So there I was, sitting on someone’s idea of industrial outdoor seating – a massive, austere concrete bench laced with steel bands every three feet to either keep enterprising skaters from shredding nosegrinds off it or discourage daring homeless peddlers from using it as a bed – having tea w ...
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Doing Business In The Age of Experience – Part 3

In Part 1 of our Age of Experience series, we talked about the evolution from product design to experience design. In Part 2, we looked at some specific applications of this shift: how innovative companies are looking past product design as the end game, and instead leveraging product ...
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Doing business in the age of experience – Part 2

In Part 1, we started talking about the innovation and design continuum, and the evolution of design thinking. More specifically, we started touching on the evolution of design from designing objects to designing experiences. Today, I want to dive a little bit deeper into that, because it's a ...
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Doing Business In The Age Of Experience – Part 1

Going into this year's Dassault Systemes 3DExperience Forum in Boston, I thought I was going to hear about new engineering and design innovation, and about new virtualization tools and capabilities open to engineers and surgeons and marketers and designers. Given that Dassault System ...
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In Parts 1 and 2, we talked about the vital importance of innovation for any industry. It doesn't matter if you make cars, vaccines, consumer electronics or running shoes, you need to push forward every year, every season, every month and every day. Innovation isn't just an objective, ...
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