Olivier Blanchard » innovation

So there I was, sitting on someone’s idea of industrial outdoor seating – a massive, austere concrete bench laced with steel bands every three feet to either keep enterprising skaters from shredding nosegrinds off it or discourage daring homeless peddlers from using it as a bed – having tea w ...
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Doing Business In The Age of Experience – Part 3

In Part 1 of our Age of Experience series, we talked about the evolution from product design to experience design. In Part 2, we looked at some specific applications of this shift: how innovative companies are looking past product design as the end game, and instead leveraging product ...
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Doing Business In The Age Of Experience – Part 1

Going into this year's Dassault Systemes 3DExperience Forum in Boston, I thought I was going to hear about new engineering and design innovation, and about new virtualization tools and capabilities open to engineers and surgeons and marketers and designers. Given that Dassault System ...
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There's so much stuff going on and so much information about a million different news items being shared all day long that sometimes, big changes in the world don't necessarily make headline news. As you know, I've been spending a little more time recently digging into the world of innovation, par ...
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I wrestled with the idea of starting a new series in parallel to The CMO and the Cloud called The Entrepreneur and the Cloud, but in the interest of keeping our conversation about the cloud's impact on business (and our lives and... well... everything) nice and streamlined, I opted instead to just i ...
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Change With Purpose – Part 4: innovation endgames

I was going make Part 4 of this series about the role of virtual tech in retail experience design, but this video seems a more appropriate follow-up to Parts 1 and 3. I stumbled onto it over the weekend (and I just finally saw Chris Nolan's somewhat flawed but nonetheless beautiful < ...
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In Parts 1 and 2, we talked about the vital importance of innovation for any industry. It doesn't matter if you make cars, vaccines, consumer electronics or running shoes, you need to push forward every year, every season, every month and every day. Innovation isn't just an objective, ...
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Change With Purpose – Part 2: the opportunity engine

I just got back from Dassault Systemes'#3DXforum in Las Vegas, where I spent the better part of a week getting acquainted with some of the world's most advanced innovation acceleration tools and many of the brilliant minds behind them, and since my mind is still abuzz with a thousand ...
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Change with purpose – Part 1: inevitable innovation

At 8am on a beautiful November morning, I was sitting in the Cosmopolitan's Chelsea auditorium in Las Vegas, wondering how in the world I was going to write about some of the bold moves that Dassault Systemes has been making these past few years, at least in a way that would make sense to an ...
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When I started working on Social Media ROI back in 2010, one of the dilemmas nagging me at the time was whether or not to devote any time to discussing (to an appropriate degree of practical detail) digital tools. On the one hand, it seemed difficult to map out how to integrate digital measureme ...
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