Olivier Blanchard » internet of things

Doing Business In The Age of Experience – Part 3

In Part 1 of our Age of Experience series, we talked about the evolution from product design to experience design. In Part 2, we looked at some specific applications of this shift: how innovative companies are looking past product design as the end game, and instead leveraging product ...
View more

Doing Business In The Age Of Experience – Part 1

Going into this year's Dassault Systemes 3DExperience Forum in Boston, I thought I was going to hear about new engineering and design innovation, and about new virtualization tools and capabilities open to engineers and surgeons and marketers and designers. Given that Dassault System ...
View more
I wrestled with the idea of starting a new series in parallel to The CMO and the Cloud called The Entrepreneur and the Cloud, but in the interest of keeping our conversation about the cloud's impact on business (and our lives and... well... everything) nice and streamlined, I opted instead to just i ...
View more
I was tempted to include this post in our The CMO and The Cloud series, but as this touches on more than what the CMO does, let's keep it adjacent but separate. Nothing super complex today. I am working on a few deep dives into social business integration pieces and bizdev/CMO posts involving ops a ...
View more
So I am sitting in a dark room the size of twenty batcaves, surrounded by what seems like 10,000 people quietly seating in their chairs, and for the last five minutes, the guy doing his bit on the stage has been running through a demo of what can be done with Big Data using IBM-powered technology. A ...
View more

welcome to olivierblanchard.net

Formerly The BrandBuilder Blog