It's interesting to watch people's reactions when I bring up IBM and "mobile" in the same sentence outside of work. The average person probably still thinks of IBM as being a computer company, a hardware company. The images IBM evokes for them first are probably the logo, then some notion of a compu ...
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Doing Business In The Age of Experience – Part 3

In Part 1 of our Age of Experience series, we talked about the evolution from product design to experience design. In Part 2, we looked at some specific applications of this shift: how innovative companies are looking past product design as the end game, and instead leveraging product ...
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Doing Business In The Age Of Experience – Part 1

Going into this year's Dassault Systemes 3DExperience Forum in Boston, I thought I was going to hear about new engineering and design innovation, and about new virtualization tools and capabilities open to engineers and surgeons and marketers and designers. Given that Dassault System ...
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First things first:I'm not sure how to say what I am about to say. I can't truly vouch for this yet. I can't back it up with facts, anecdotal or otherwise. I can't tell you that I have personally tested this software, that I have been secretly using it for six months. I have no case studies t ...
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I wrestled with the idea of starting a new series in parallel to The CMO and the Cloud called The Entrepreneur and the Cloud, but in the interest of keeping our conversation about the cloud's impact on business (and our lives and... well... everything) nice and streamlined, I opted instead to just i ...
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