marketing | Olivier Blanchard

Did IBM Just Build The Marketing Management Solution We Have All Been Dreaming About?

May 15, 2015 by Olivier Blanchard - 8 Comments

First things first:I'm not sure how to say what I am about to say. I can't truly vouch for this yet. I can't back it up with facts, anecdotal or otherwise. I can't tell you that I have personally tested this software, that I have been secretly using it for six months. I have no case studies t ...

A Field Guide for Digital Program Managers

May 7, 2015 by Olivier Blanchard - 3 Comments

A few years ago, Que (a division of Pearson Publishing) reached out to me about writing a book on Social Media ROI (Return On Investment). Early on in the project, it became clear to me that the book needed to be about more than ROI. Before we could even talk about measuring anything, the con ...

Influencers: to pay or not to pay?

January 28, 2015 by Olivier Blanchard - 74 Comments

Okay... let's get back to business for a minute. Today's topic: the ethics of paying influencers.Buzzword Bingo: is "influencer" even a credible term?Note: When I use the term influencer, assume that I mean "influencer" (with conspicuous quotation marks). I am not a fan of the term and would ...

The CMO and the Cloud – Part 8: lessons from modern urban planning

December 2, 2014 by Olivier Blanchard - No Comments

I wrestled with the idea of starting a new series in parallel to The CMO and the Cloud called The Entrepreneur and the Cloud, but in the interest of keeping our conversation about the cloud's impact on business (and our lives and... well... everything) nice and streamlined, I opted instead to just i ...

Change With Purpose – Part 3: How Virtual Technology Is Accelerating Innovation

November 24, 2014 by Olivier Blanchard - No Comments

In Parts 1 and 2, we talked about the vital importance of innovation for any industry. It doesn't matter if you make cars, vaccines, consumer electronics or running shoes, you need to push forward every year, every season, every month and every day. Innovation isn't just an objective, ...

Change With Purpose – Part 2: the opportunity engine

November 17, 2014 by Olivier Blanchard - 1 Comment

I just got back from Dassault Systemes'#3DXforum in Las Vegas, where I spent the better part of a week getting acquainted with some of the world's most advanced innovation acceleration tools and many of the brilliant minds behind them, and since my mind is still abuzz with a thousand ...

The CMO and the Cloud, Part 7: the #CloudTalk interview

November 10, 2014 by Olivier Blanchard - No Comments

Instead of reading a 20,000 word post today, watch (or listen to) my #CloudTalk interview with Daniel Newman and Brian Fanzo. We discussed, among other things, the impact that technology is having on the marketing profession (particularly the cloud and the capabilities it brings to organizations - ...

The CMO and the Cloud – Part 6

October 16, 2014 by Olivier Blanchard - No Comments

In Part 5, we started a discussion in which we established that:The role of the CMO is changing.Though the role of Marketing isn't changing, Marketing itself, the way it operates, is changing.Many CMOs today are overwhelmed by fast changes in technology, capabilities, operational demands and new p ...

The CMO and the cloud – Part 5

October 16, 2014 by Olivier Blanchard - 1 Comment

Acknowledging the CMO's existential crisisEvery year, half a dozen industry reports come out with data (insights) that touch on both the state of marketing today according to thousands of CMOs, and where these same CMOs expect to be a year from now. They touch on various areas of focus, shi ...

The future of Social Business analytics isn’t where you think it is.

October 14, 2014 by Olivier Blanchard - 6 Comments

When I started working on Social Media ROI back in 2010, one of the dilemmas nagging me at the time was whether or not to devote any time to discussing (to an appropriate degree of practical detail) digital tools. On the one hand, it seemed difficult to map out how to integrate digital measureme ...

Did IBM Just Build The Marketing Management Solution We Have All Been Dreaming About?

A Field Guide for Digital Program Managers

Influencers: to pay or not to pay?

The CMO and the Cloud – Part 8: lessons from modern urban planning

Change With Purpose – Part 3: How Virtual Technology Is Accelerating Innovation

Change With Purpose – Part 2: the opportunity engine

The CMO and the Cloud, Part 7: the #CloudTalk interview

The CMO and the Cloud – Part 6

The CMO and the cloud – Part 5

The future of Social Business analytics isn’t where you think it is.

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