Olivier Blanchard | Olivier Blanchard

Stop calling it the “Sharing Economy.” That isn’t what it is.

July 29, 2015 by Olivier Blanchard - 160 Comments

Filed under: Opinion."Disruption" isn't always what you think it is.It's known under a number of names: The Sharing Economy. The Collaborative Economy. The Gig Economy. Because of its "fresh" and "disruptive" model, undeniable financial incentives in the middle of a global economic recession, ...

Did IBM Just Build The Marketing Management Solution We Have All Been Dreaming About?

May 15, 2015 by Olivier Blanchard - 8 Comments

First things first:I'm not sure how to say what I am about to say. I can't truly vouch for this yet. I can't back it up with facts, anecdotal or otherwise. I can't tell you that I have personally tested this software, that I have been secretly using it for six months. I have no case studies t ...

A Field Guide for Digital Program Managers

May 7, 2015 by Olivier Blanchard - 3 Comments

A few years ago, Que (a division of Pearson Publishing) reached out to me about writing a book on Social Media ROI (Return On Investment). Early on in the project, it became clear to me that the book needed to be about more than ROI. Before we could even talk about measuring anything, the con ...

Curse Of The Business Cyclist

March 5, 2015 by Olivier Blanchard - 2 Comments

The accidental outcastIt isn't always easy being a cyclist in a business universe of golfers.Save perhaps for my first job as a military officer, every company I have worked with and for during my career has been exclusively geared towards favoring adepts of the club, of the nine iron, of ...

Influencers: to pay or not to pay?

January 28, 2015 by Olivier Blanchard - 74 Comments

Okay... let's get back to business for a minute. Today's topic: the ethics of paying influencers.Buzzword Bingo: is "influencer" even a credible term?Note: When I use the term influencer, assume that I mean "influencer" (with conspicuous quotation marks). I am not a fan of the term and would ...

It’s book o’clock: more archival pics from The Nemesis Engines 1 and 2.

January 23, 2015 by Olivier Blanchard - No Comments

Next week, we get back to talking about business and whatnot. I promise. But since it's Friday the weekend and all, and the weather probably sucks if you happen to be in the northern hemisphere, and my watch says it's pretty much book o'clock already, I thought I would treat fans of The Nemesis ...

The Last Year

January 6, 2015 by Olivier Blanchard - 3 Comments

What if 2015 were your last year, your last chance at leaving your mark or doing something great or crossing out every item on your bucket list?What if you went another year without writing that book you have been thinking about for years?What if you went another year without taking that trip to Par ...

The CMO and the Cloud – Part 8: lessons from modern urban planning

December 2, 2014 by Olivier Blanchard - No Comments

I wrestled with the idea of starting a new series in parallel to The CMO and the Cloud called The Entrepreneur and the Cloud, but in the interest of keeping our conversation about the cloud's impact on business (and our lives and... well... everything) nice and streamlined, I opted instead to just i ...

Change With Purpose – Part 3: How Virtual Technology Is Accelerating Innovation

November 24, 2014 by Olivier Blanchard - No Comments

In Parts 1 and 2, we talked about the vital importance of innovation for any industry. It doesn't matter if you make cars, vaccines, consumer electronics or running shoes, you need to push forward every year, every season, every month and every day. Innovation isn't just an objective, ...

Change With Purpose – Part 2: the opportunity engine

November 17, 2014 by Olivier Blanchard - 1 Comment

I just got back from Dassault Systemes'#3DXforum in Las Vegas, where I spent the better part of a week getting acquainted with some of the world's most advanced innovation acceleration tools and many of the brilliant minds behind them, and since my mind is still abuzz with a thousand ...

Stop calling it the “Sharing Economy.” That isn’t what it is.

Did IBM Just Build The Marketing Management Solution We Have All Been Dreaming About?

A Field Guide for Digital Program Managers

Curse Of The Business Cyclist

Influencers: to pay or not to pay?

It’s book o’clock: more archival pics from The Nemesis Engines 1 and 2.

The Last Year

The CMO and the Cloud – Part 8: lessons from modern urban planning

Change With Purpose – Part 3: How Virtual Technology Is Accelerating Innovation

Change With Purpose – Part 2: the opportunity engine

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