I was fortunate enough to participate in episode #7 of For Immediate Release this week, Hosted By Shel Holtz. My fellow panelists were Sharon McIntosh, president of And Then Communications (and co-host of the EE Voice podcast on the FIR Podcast Network); and Ike Pigott, communications strate ...

This happens every few months: a few high profile bloggers pick up on a keyword, try to be the first to write a book about it, and legions of bloggers immediately roll in to try to score that fourth or fifth spot on Google searches for the term.Like some of you, I am not a huge fan of fads (or hype ...