I was fortunate enough to participate in episode #7 of For Immediate Release this week, Hosted By Shel Holtz. My fellow panelists were Sharon McIntosh, president of And Then Communications (and co-host of the EE Voice podcast on the FIR Podcast Network); and Ike Pigott, communications strate ...
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A Field Guide for Digital Program Managers

A few years ago, Que (a division of Pearson Publishing) reached out to me about writing a book on Social Media ROI (Return On Investment). Early on in the project, it became clear to me that the book needed to be about more than ROI. Before we could even talk about measuring anything, the con ...
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What just happened in Indiana?If you haven't heard what happened in Indiana this past week, here is a brief recap: a "religious freedom" bill that allows businesses to refuse service to customers for "religious" reasons was signed into law by Indiana governor Mike Pence. The s ...
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Influencers: to pay or not to pay?

Okay... let's get back to business for a minute. Today's topic: the ethics of paying influencers.Buzzword Bingo: is "influencer" even a credible term?Note: When I use the term influencer, assume that I mean "influencer" (with conspicuous quotation marks). I am not a fan of the term and would ...
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The CMO and the cloud – Part 5

Acknowledging the CMO's existential crisisEvery year, half a dozen industry reports come out with data (insights) that touch on both the state of marketing today according to thousands of CMOs, and where these same CMOs expect to be a year from now. They touch on various areas of focus, shi ...
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For Immediate Release: FIR#749 – Podcast

Thanks to Neville Hobson's busy schedule, I got to guest host the FIR podcast (For Immediate Release) with Shel Holtz this week. (Scratch that item off my bucket list!) No crazy antics or curse words this time around, so FIR#749 is officially 100% safe for work. Huge thanks to Shel and Neville for a ...
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Formerly The BrandBuilder Blog