I was on my way to the airport after three days at #IBMimpact last week when Jake Ludington of Delighted Robot ambushed me for a quick video interview. We talked about social business ROI (social media ROI in a business context), the cloud, the vital role that technology now plays in market intellig ...
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While in Charlotte, NC last week, I spent a little time in the Marketing Squadcast studio with Nathan Richie and Brandon Uttley. We talked about a lot of things, but what you might find most useful touched on: - The difference between Social Media (Marketing) and Social Business. - The need for rea ...
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LTV infographic by Kiss Metrics“People pay you. Not pageviews.” That pretty much says it all. (image source.)This is as badass as it is self-explanatory. For those of you who don’t know how to estimate customer lifetime value (LTV, or CLTV), this infographic should be a pretty handy little too ...
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