I was on my way to the airport after three days at #IBMimpact last week when Jake Ludington of Delighted Robot ambushed me for a quick video interview. We talked about social business ROI (social media ROI in a business context), the cloud, the vital role that technology now plays in market intellig ...

If you are still having trouble explaining or understanding the intricacies of social media R.O.I. (or social business R.O.I.), chances are that…1. You are asking the wrong question.Do you want to know what one of the worst questions dealing with the digital world is right now? This:Wh ...