Olivier Blanchard » social media

In Part 1, we talked about the importance of looking not only at customer acquisition but also customer development and customer retention. One of the main reasons for this is that since it costs 6x more to replace a customer than to keep one around for another year, a significant piece of your busi ...
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Let's start at the beginning.For the next few minutes, I want you to forget everything you have ever been told about social media and social media marketing. I want you to forget about the importance of likes and followers and shares and whatever other social media metrics "social media exper ...
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For Immediate Release: FIR#749 – Podcast

Thanks to Neville Hobson's busy schedule, I got to guest host the FIR podcast (For Immediate Release) with Shel Holtz this week. (Scratch that item off my bucket list!) No crazy antics or curse words this time around, so FIR#749 is officially 100% safe for work. Huge thanks to Shel and Neville for a ...
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Facebook's decision to start charging brand pages for eyeballs should not have come as a shock to anyone. The only thing that surprises me about it is how long it took for Zuck and his team to finally pull that lever. I have read a lot of articles and blog posts bemoaning Facebook's decision and hea ...
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 Yesterday on Twitter, Sunny Cervantes asked me an interesting question:Sunny is of course referring to this:Let me answer that in five parts:1) First, because the last thing anyone really needs is another book written about social media, especially right now. It's done. The "social media thought l ...
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Resource: 2014 Global Digital Statistics Report

Via TheNextWeb, here is WeAreSocial's 183-page Global Digital Statistics Report.Among the findings:35% of the world population uses the internet.26% of the world population is active on social media channels.There are 6.57 billion (with a B) mobile subscribers in the world. (93% market penetration.) ...
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3-Minute Insight: Customer Acquisition Channels

McKinsey & Company recently released an updated report that takes a look at customer acquisition. Check it out here. The biggest takeaway is that email, while not nearly as sexy as social platforms, is still an incredibly solid channel. How solid? Forty times (40x) more effective than Facebook a ...
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If you are still having trouble explaining or understanding the intricacies of social media R.O.I. (or social business R.O.I.), chances are that…1. You are asking the wrong question.Do you want to know what one of the worst questions dealing with the digital world is right now? This:Wh ...
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10 Truths About Social Business That You Need To Know

If I were to start a social media blog today, I would call it simply “Stating The Obvious.” Based on what I still run into on a far too regular basis, the types of topics we would cover would fall along the lines of:1. “Social” is something you are, not just something you do. If yo ...
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Filed under: opinionOriginally posted on The BrandBuilder Blog April 17, 2012.Not long ago, I wrote about what Moneyball‘s Peter Brand called the “epidemic failure to understand what is going on” plaguing the business, marketing and advertising worlds – when it comes to understanding that ...
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