Olivier Blanchard » strategy

How to fix Twitter (and not just Twitter)

Don't worry, this isn't going to be one of those posts. You know... the usual click-bait fodder that content marketers are so fond of: a cursory parroting of the same five to ten tired points that every other content marketer looking for another speaking gig is busy working into their SEO strate ...
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Doing business in the age of experience – Part 2

In Part 1, we started talking about the innovation and design continuum, and the evolution of design thinking. More specifically, we started touching on the evolution of design from designing objects to designing experiences. Today, I want to dive a little bit deeper into that, because it's a ...
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Curse Of The Business Cyclist

The accidental outcastIt isn't always easy being a cyclist in a business universe of golfers.Save perhaps for my first job as a military officer, every company I have worked with and for during my career has been exclusively geared towards favoring adepts of the club, of the nine iron, of ...
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The CMO and the cloud – Part 5

Acknowledging the CMO's existential crisisEvery year, half a dozen industry reports come out with data (insights) that touch on both the state of marketing today according to thousands of CMOs, and where these same CMOs expect to be a year from now. They touch on various areas of focus, shi ...
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For decades, the role of the CMO seemed pretty static: the channels didn't change much, the methods didn't either. The job was basically a management game that balanced strategy, creative, production, and media buying. And since most consumer products companies outsourced much of their marketing ...
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Welcome back. In Part 2, we took a look at the importance of addressing all three pillars of inbound business development in your social business program: customer acquisition, customer development, and customer retention. I even asked you to do some homework, so hold on to that data. At the end of ...
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Building fences vs. building runwaysToday, we're going to talk about Airbnb, the hospitality industry, disruption, and adaptation.Let's start with this: a clever startup (Airbnb) created a business model that turned out to be pretty disruptive to the hospitality industry. We can argue about t ...
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Here are a few lessons Gaius Julius Caesar might have taught us were he alive today.  He ultimately met a pretty brutal end, but until that point, the guy was so successful that his last name became synonymous with “Emperor”. (Point of note: the titles “Czar” and “Kaiser” come from the ...
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