Olivier Blanchard » technology

There's so much stuff going on and so much information about a million different news items being shared all day long that sometimes, big changes in the world don't necessarily make headline news. As you know, I've been spending a little more time recently digging into the world of innovation, par ...
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I wrestled with the idea of starting a new series in parallel to The CMO and the Cloud called The Entrepreneur and the Cloud, but in the interest of keeping our conversation about the cloud's impact on business (and our lives and... well... everything) nice and streamlined, I opted instead to just i ...
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In Parts 1 and 2, we talked about the vital importance of innovation for any industry. It doesn't matter if you make cars, vaccines, consumer electronics or running shoes, you need to push forward every year, every season, every month and every day. Innovation isn't just an objective, ...
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The CMO and the Cloud – Part 6

 In Part 5, we started a discussion in which we established that:The role of the CMO is changing.Though the role of Marketing isn't changing, Marketing itself, the way it operates, is changing.Many CMOs today are overwhelmed by fast changes in technology, capabilities, operational demands and new p ...
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The CMO and the cloud – Part 5

Acknowledging the CMO's existential crisisEvery year, half a dozen industry reports come out with data (insights) that touch on both the state of marketing today according to thousands of CMOs, and where these same CMOs expect to be a year from now. They touch on various areas of focus, shi ...
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I was tempted to include this post in our The CMO and The Cloud series, but as this touches on more than what the CMO does, let's keep it adjacent but separate. Nothing super complex today. I am working on a few deep dives into social business integration pieces and bizdev/CMO posts involving ops a ...
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For decades, the role of the CMO seemed pretty static: the channels didn't change much, the methods didn't either. The job was basically a management game that balanced strategy, creative, production, and media buying. And since most consumer products companies outsourced much of their marketing ...
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I was on my way to the airport after three days at #IBMimpact last week when Jake Ludington of Delighted Robot ambushed me for a quick video interview. We talked about social business ROI (social media ROI in a business context), the cloud, the vital role that technology now plays in market intellig ...
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So I am sitting in a dark room the size of twenty batcaves, surrounded by what seems like 10,000 people quietly seating in their chairs, and for the last five minutes, the guy doing his bit on the stage has been running through a demo of what can be done with Big Data using IBM-powered technology. A ...
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My week with the 2014 Ford Fusion

Before I even start, let me put your minds at ease. I haven't been paid by Ford or any agency to write this review. I received no payment or gifts of any kind. What happened was Ford let me borrow a Ford Fusion for a week, no strings attached, to convince me that I could actually like a car that was ...
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