Olivier Blanchard » twitter

How to fix Twitter (and not just Twitter)

Don't worry, this isn't going to be one of those posts. You know... the usual click-bait fodder that content marketers are so fond of: a cursory parroting of the same five to ten tired points that every other content marketer looking for another speaking gig is busy working into their SEO strate ...
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In Part 1, we talked about the importance of looking not only at customer acquisition but also customer development and customer retention. One of the main reasons for this is that since it costs 6x more to replace a customer than to keep one around for another year, a significant piece of your busi ...
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Let's start at the beginning.For the next few minutes, I want you to forget everything you have ever been told about social media and social media marketing. I want you to forget about the importance of likes and followers and shares and whatever other social media metrics "social media exper ...
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A cool little piece from Alice Truong on FastCompany.com caught my eye yesterday. Here's a link. The central point was that Facebook numbers point to a little bit of unexpected weakness along a few specific growth curves. The first, which is several months old, dealt with teenagers abandoning Faceb ...
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