Train up or fall behind: that is the reality of the marketplace today. If you don’t find a way for you and your team to keep abreast of the latest skills, best practices, processes, technologies and market insights, you will quickly start to find yourselves at a disadvantage: missed business opportunities, outdated capabilities, stale user experiences, stalled innovation, and so on. With a healthy dose of discipline and some diligence, anyone can stay current and ahead of the market, but doing it on your own takes a lot of work, a lot of time, and a lot of sifting through incomplete information and dubious market data. You have a business to run, you are responsible for delivering results, and your calendar is already full. What to do? Simple: hire someone with extensive hands-on knowledge of the topics and skills that you and your team need help with to deliver fast and effective training.
Olivier has trained thousands of professionals, from C-level executives to budding community managers, and is one of the world’s most sought-after executive and corporate trainers in the fields of Social Business, Social Marketing, Digital Brand Management, and of course Social Media ROI measurement.
Training services range from one-on-one executive level sessions to multi-day team training events, and can be tailored to meet the specific requirements of your organization.
Here is a current list of the most requested training topics:
C-LEVEL and EXECUTIVE FOCUS
Emerging technologies and new media channels: impact and insights.
Market disruption: what new technologies, consumer trends, processes and market developments could have an impact on your business.
Social Business: the 10,000 ft view. Practical social business considerations for C-level executives, including a complete social business blueprint for the organization.
The evolving company: how social business is helping businesses cut costs, improve internal performance, develop loyal customers and drive growth.
How to hire and plan for social business adoption in your organization (introduction).
How to hire and plan for social business deployment across your organization (intermediate).
How to hire and plan for social business management throughout your organization (advanced).
Trouble-free social business: effective risk management and PR-prepping strategies for companies planning to use social media.
The Social Business-Savvy Executive Briefing: 30-minute calls designed to keep executives abreast of everything they need to know about new developments, changes and opportunities in the field of Social Business. Calls can be scheduled weekly or monthly and are strictly confidential.
Aligning social business activity to key business objectives.
Using social technologies and processes to improve business performance.
Measuring the ROI of Social Media activity for business.
How to build a Social Business program: core principles, processes and workflow architecture.
Social Business best practices – macro view.
Social Business best practices – micro view (specific to key business functions: PR, Marketing, customer service, HR, etc.).
Social Business Integration across the organization – enterprise.
Social Business Integration across the organization – SMB.
Social program deployment – focus: planning, operations and management.
Social Business: managing internal collaboration across silos.
Social Business: properly managing external/partner collaboration.
Social Business program management – enterprise.
Social Business program management – SMB.
Social Business quality control: establishing centers of excellence across organization.
Social Business measurement & reporting: establishing credible measurement methodologies, establishing actual ROI measurement methodologies, developing an effective social business reporting practice.
BRAND MANAGEMENT, MARKETING, PR
Best practices in digital brand management.
Digital Crisis Planning and Management – how to protect your brand from digital PR disasters: core principles, best practices, case studies and insights.
Digital Reputation Management: core principles, best practices, case studies and insights.
Digital Customer Service: core principles, best practices, case studies and insights.
Product Innovation: core principles, best practices, case studies and insights.
Customer Experience Design: core principles, best practices, case studies and insights.
Community Management: core principles, best practices, case studies and insights.
Real-Time Marketing: core principles, best practices, case studies and insights.
360-degree digital integration: connecting digital activity to brick & mortar customer experiences.
Digital Monitoring and Listening: core principles, technologies, best practices, case studies and insights.
Digital Campaign Planning and Management: core principles, technologies, channels, best practices, case studies and insights.
Content Strategy: core principles, best practices, case studies and insights.
Cross Media campaign management: blending social and traditional marketing efforts seamlessly.
Establishing credibility on digital and social channels: core principles, best practices, case studies and insights.
Customer acquisition, development and retention using digital channels: core principles, methodology, best practices, case studies and insights.
* * *
Flexibility and adaptability are teaching assets: depending on your internal culture, the training format can range from an informal, open discussion work group to a master-class style setting followed by an internal certification program. Olivier can help you customize a training program specifically tailored to address your specific needs.
To discuss scheduling, options and pricing, contact Olivier at 864.630.7398 or send him a note by clicking on the box below. (Don’t worry, it’s fast and painless.)