Sometimes, the easiest and most cost-effective way to help a team or community gain a fresh perspective, upgrade its overall tactical capabilities (or just add value to a conference or corporate event) is by organizing a workshop. Workshops give attendees the opportunity to learn in a professional but informal setting where they can feel free to ask questions, benefit from each other’s experiences and insights, and learn new skills at an accelerated pace. The most important thing about putting on a great workshop though, (aside from providing trouble-free wi-fi and an inexhaustible supply of outstanding coffee) is making sure that the person conducting it is eminently knowledgeable in the subjects he or she is expected to cover.
With almost two decades of hands-on operational experience and a string of successful workshops delivered across five continents, Olivier has become one of the world’s most knowledgeable and sought-after trainers in the fields of Social Business, Social Marketing, Digital Brand Management, and of course Social Media ROI measurement. To make things easy for you, his workshops can be completely customized to fit your needs and can range from two-hour focus sessions to full day (and even multi-day) programs. Here is a snapshot of what his sessions typically cover, by topic category:
Aligning social business activity to key business objectives.
Using social technologies and processes to improve business performance.
Measuring the ROI of Social Media activity for business.
How to build a Social Business program: core principles, processes and workflow architecture.
Social Business best practices – macro view.
Social Business best practices – micro view (specific to key business functions: PR, Marketing, customer service, HR, etc.).
Social Business Integration across the organization – enterprise.
Social Business Integration across the organization – SMB.
Social program deployment – focus: planning, operations and management.
Social Business: managing internal collaboration across silos.
Social Business: properly managing external/partner collaboration.
Social Business program management – enterprise.
Social Business program management – SMB.
Social Business quality control: establishing centers of excellence across organization.
Social Business measurement & reporting: establishing credible measurement methodologies, establishing actual ROI measurement methodologies, developing an effective social business reporting practice.
BRAND MANAGEMENT, MARKETING, PR
Digital Crisis Planning and Management – how to protect your brand from digital PR disasters: core principles, best practices, case studies and insights.
Digital Reputation Management: core principles, best practices, case studies and insights.
Digital Customer Service: core principles, best practices, case studies and insights.
Best practices in digital brand management: core principles, best practices, case studies and insights.
Product Innovation: core principles, best practices, case studies and insights.
Customer Experience Design: core principles, best practices, case studies and insights.
Community Management: core principles, best practices, case studies and insights.
Real-Time Marketing: core principles, best practices, case studies and insights.
360-degree digital integration: connecting digital activity to brick & mortar customer experiences.
Digital Campaign Planning and Management: core principles, technologies, channels, best practices, case studies and insights.
Digital Monitoring and Listening: core principles, technologies, best practices, case studies and insights.
Content Strategy: core principles, best practices, case studies and insights.
Cross Media campaign management: blending social and traditional marketing efforts seamlessly.
Establishing credibility on digital and social channels: core principles, best practices, case studies and insights.
C-LEVEL and EXECUTIVE FOCUS
Social Business: the 10,000 ft view. Practical social business considerations for C-level executives, including a complete social business blueprint for the organization.
Customer acquisition, development and retention using digital channels: leveraging Social Program investment to deliver measurable business results.
2014 and beyond: disruptive technologies, emerging media channels, new business and consumer behavior trends.
The evolving company: how social business is helping businesses cut costs, improve internal performance, develop loyal customers and drive growth.
How to hire and plan for social business adoption in your organization (introduction).
How to hire and plan for social business deployment across your organization (intermediate).
How to hire and plan for social business management throughout your organization (advanced).
Trouble-free social business: effective risk management and PR-prepping strategies for companies planning to use social media.
Social Business for B2B – (Full Day)
Social Business for Associations and Not-for-profit organizations – (Full Day)
Social Business for advertising agencies, digital agencies, and marketing/PR firms – (Full Day)
Social Business for small to middle-sized businesses – (Full Day)
Social Business for brick & mortar retailers – (Full Day)
Social Business for the hospitality industry – restaurants (Half Day)
Social Business for the hospitality industry – hotels & tourism (Half Day)
Social Media and Career Management – mid-career (Half Day)
Social Media and Career Management – executive (Half Day)
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Big or small, global or local, Olivier can help you customize a workshop that will address your group, organization or event’s specific needs. To discuss scheduling, options and pricing, contact Olivier at 864.630.7398 or send him a note by clicking on the box below. (Don’t worry, it’s fast and painless.)