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Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que/Pearson) has been hailed as the most thorough business management book written about social media. (Note: Social Media ROI is not a social media book. It is a business management book with a social media focus.) Now the #1 social business desk reference for executives and digital managers for the third year in a row, it is also increasingly becoming required reading for students enrolled in digital management and MBA programs. One of the many reasons behind the continuing success of the book is that it reaches far beyond the subject of ROI measurement to provide readers and organizations of all sizes with a clear social business road map. To keep things simple, the chapters are slotted in four easily searchable sections:

  • Social Business Development
  • Social Business Integration
  • Social Business Management
  • Social Business Measurement & Reporting

In addition to bringing true business discipline your social media programs, Social Media ROI will teach you to:

  • Align social communications with business goals and key business functions
  • Plan for effective performance measurement
  • Establish clarity of vision, purpose, and execution
  • Implement guidelines and operations for effectively managing social media
  • Get started by “listening before talking”
  • Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives
  • Use social media to deliver real-time, optimized customer support
  • Leverage mobility and the “on-the-fly” social media culture
  • Measure FRY (Frequency, Reach and Yield)

Social Media ROI is available in print at fine booksellers everywhere as well as in e-format. Be sure to ask your local booksellers about foreign language options as well. (To date: Spanish, Italian, German, Japanese and Korean.)

Social Media ROI (2011)

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The Nemesis Engines – Book One: The Peacemakers

Genre: Historical Fiction, Adventure, Science Fiction

Subgenre: WWI, light Steampunk elements

Anticipated release date: March 2014

Summary: 1915 – a time of wondrous technological advances but also a time of war. While all eyes are on Europe’s battlefields, scientists, anti-war industrialists and financiers all around the world are vanishing without a trace, and rumors of a plot to provide Germany with devastating new weapons of war have forced Britain’s intelligence services into a frantic, desperate race to hunt down and stop a new faceless enemy.

Thrust together by fate and pursued half way around the world by ruthless killers, four unlikely allies will risk everything to keep these mysterious new machines of war from falling into the wrong hands: Gustav Steiner, the visionary industrialist determined to stay one step ahead of an assassin’s bullet; Alexandra Meade, the haunted young woman desperate to escape her gilded cage; Harbert Pencroft, the idealistic young American aviator on a mission to save the woman he loves; and Archie Whitfield, the lethal British agent, betrayed and left for dead, now driven by a relentless thirst for revenge.

An homage to the novels of Jules Verne and H.G. Wells, “The Peacemakers” is the first volume in “The Nemesis Engines” trilogy, which weaves epic adventure, historical fiction, science-fiction and a dash of steampunk into a spell-binding, one-of-a-kind, deeply human roller-coaster ride that promises to keep readers on the edge of their seats.

Upcoming news: To keep up with the latest news, author interviews, sneak peeks and special features, keep an eye on the blog between now and the end of February.

Sequels release schedule: Book Two – “Steel and Bone” (anticipated release Q1 2015); Book Three – *untitled* (anticipated release Q1 2016).


Riveting, unique page-turner you won’t want to put down. I was on the edge of my seat the whole time! Marjorie Clayman

I had never read a Steampunk book until this one. As a fan of the Victorian era, it did not disappoint me and made me very curious about the genre. Historical and cultural accuracies make the book ever more captivating. The Jules Verne reference serves as a fantastic backdrop for the story. Blanchard is very talented and his attention to details makes the reader dive into an imaginary universe with lots of realism. I am looking forward to the second book.  Karima-Catherine Goundiam

The Nemesis Engines | Book One: The Peacemakers (2013)