Three completely unrelated things came together this past week that individually weren’t all that fascinating but together formed a something I think needs to be given form to.
1. Fear. I was a guest panelist at Greenville’s Switching: Leaving Freelance for the Corporate ladder and vice versa event. My fellow panelists and I shared insights about the pros and cons of working either inside the corporate machine or outside of it. (Really great topic, by the way.) Because many of the folks who attended were in the midst of a transition – some going back into the corporate world and some coming out of it – one of the themes during the event’s discussions was the role that jobs and job titles play in our self worth. Some of that can be pretty negative so we’ll talk about that in Part 2.
2. Bullshit. Discussions about some of my recent posts (The Last Year, R.I.P. Personal Branding, and the last two bits on how to avoid becoming a cog in the social media / marketing bullshit machine) started to sound very similar: There’s what’s real and there’s what’s made-up. We all increasingly feel pressure to keep up with our peers, to put on appearances and to appear more successful and happy and normal than we really are: Everyone’s a best-selling author now. Everyone’s an award-winning expert. Everyone has worked with Fortune 500 companies and major brands. Everyone is launching startups and raising millions of dollars in funding. Right. Except no. A lot of that is just smoke and mirrors. It’s spin. But because so many people are doing it and because it is amplified by the 24/7 onslaught of self promotion, link-bait SEM content and personal branding on Twitter, Facebook, Google+, Youtube, Quora, Foursquare, Klout, blogs and five dozen other overlapping platforms, every little bit of spin and bullshit gets amplified to the point where it becomes not only believable but overbearing.
We’ll talk about that and the impact it is having on all of us, on the business world, on politics, right down to the state of the economy. Bullshit affects everything, and never in a good way. Look around. It’s like someone’s open the floodgates. How’s that been working out? If bullshit helped get us in this mess, do you really think more bullshit will help dig us out?
This: The top 5 regrets people make on their death beds. Read it. (It’s short.)
When it all falls away and there’s no one left to impress, when you would give anything for another few hours of life or maybe a chance to do it all over again, all that will be left to contemplate is the truth. You want a glimpse into those last few hours of your life when you’ll look back and consider what you really spent your life doing? Here is a stripped down version:
1. I wish I’d had the courage to live a life true to myself, not the life others expected of me.
When people realize that their life is almost over and look back clearly on it, it is easy to see how many dreams have gone unfulfilled. Most people had not honoured even a half of their dreams and had to die knowing that it was due to choices they had made or not made.
2. I wish I didn’t work so hard.
This came from every male patient that I nursed. They missed their children’s youth and their partner’s companionship. […] All of the men I nursed deeply regretted spending so much of their lives on the treadmill of a work existence. […] By creating more space in your life, you become happier and more open to new opportunities.
3. I wish I’d had the courage to express my feelings.
Many people suppressed their feelings in order to keep peace with others. As a result, they settled for a mediocre existence and never became who they were truly capable of becoming. Many developed illnesses relating to the bitterness and resentment they carried as a result.
We cannot control the reactions of others. However, although people may initially react when you change the way you are by speaking honestly, in the end it raises the relationship to a whole new and healthier level. Either that or it releases the unhealthy relationship from your life. Either way, you win.
4. I wish I had stayed in touch with my friends.
When faced [with approaching death] […] it is not money or status that holds the true importance for them. They want to get things in order more for the benefit of those they love. […] It all comes down to love and relationships in the end.
5. I wish that I had let myself be happier.
Many did not realise until the end that happiness is a choice. They had stayed stuck in old patterns and habits. The so-called ‘comfort’ of familiarity overflowed into their emotions, as well as their physical lives. Fear of change had them pretending to others, and to their selves, that they were content. When deep within, they longed to laugh properly and have silliness in their life again. When you are on your deathbed, what others think of you is a long way from your mind.
Hat tip to Zsofia Tallai for sharing that link. We’re going to talk about that article as well.
Those three pieces are connected, and this week we’re going to talk about all of that. No ROI discussions. No social business focus. Just this. Because the problems we are dealing with right now, the reasons why the value of social business is still not clear to so many executives and decision-makers (let alone ROI), the reason why world economies are in shambles, the reason why so many people are divided and out of work and stressed out of their minds is this: We’re addicted to both fear and bullshit. We’re stuck in cycles of fear and bullshit. Everywhere we go, it’s there and we can’t escape it, and it’s a serious problem.
Stay tuned for Part 2.
* * *
Want to help improve business through your digital programs? Pick up a copy of Social Media ROI – Managing and Measuring Social Media Efforts in your Organization. The #1 Social Business desk reference for executives and digital managers.
(Now translated into a bunch of languages including German, Korean, Japanese and Spanish.)