Marketing SquadCast #63: An uncensored conversation about Social Business

February 25, 2014 by Olivier Blanchard - 2 Comments

While in Charlotte, NC last week, I spent a little time in the Marketing Squadcast studio with Nathan Richie and Brandon Uttley. We talked about a lot of things, but what you might find most useful touched on:

– The difference between Social Media (Marketing) and Social Business.

– The need for real-world competence in corporate and agency social media roles.

– The importance of using the right KPIs and metrics when working with social channels.

– Leading with Customer Experiences (and customer service) rather than “content.”

– Cutting through Social Media bullshit once and for all (like determining “the value of a like”).

– The importance of focusing as much on customer development and retention as on customer acquisition.

– Are French people really assh*les or are they just misunderstood? (Hint: it’s a little bit of both.)

To listen to the podcast, click here. Enjoy.

(In case you run into a technical issue, you can also listen to it here.)

And if you need a visual, this is my radio face:

Podcast 2

Huge thanks to Nathan and Brandon for inviting me on the show. I hope we’ll get to do it again soon.



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