Olivier Blanchard » business insights

10 Truths About Social Business That You Need To Know

If I were to start a social media blog today, I would call it simply “Stating The Obvious.” Based on what I still run into on a far too regular basis, the types of topics we would cover would fall along the lines of:1. “Social” is something you are, not just something you do. If yo ...
View more

Beware The Social Business Siren Song

The problem with assumptions is that they always come with blind spots.The friendlier and human a company is, the more potential for success it will have. This goes back to the theory that the company with the least amount of assholes wins. I think it goes without saying that unfrie ...
View more
Filed under: opinionOriginally posted on The BrandBuilder Blog April 17, 2012.Not long ago, I wrote about what Moneyball‘s Peter Brand called the “epidemic failure to understand what is going on” plaguing the business, marketing and advertising worlds – when it comes to understanding that ...
View more
I finally watched Moneyball over the weekend. I’m not a big baseball fan but it held my interest, partly because it was based on a true story and partly because the movie really wasn’t about baseball at all. It was about old thinking vs. new thinking, about industry politics vs. the heresy of ...
View more

welcome to olivierblanchard.net

Formerly The BrandBuilder Blog