Olivier Blanchard » business

I was tempted to include this post in our The CMO and The Cloud series, but as this touches on more than what the CMO does, let's keep it adjacent but separate. Nothing super complex today. I am working on a few deep dives into social business integration pieces and bizdev/CMO posts involving ops a ...
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The CMO and the Cloud – Part 4

Today, let's keep things super simple. I will only make two points. Actually... no. I won't really make any points. You will make your own points. All I am going to do is show you something. What you do with it is entirely up to you.First, this:Okay... my work focuses on marketing management, whic ...
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The CMO And The Cloud – Part 2

If you missed Part 1, you can get caught up here. The short of it is this: Thanks to the cloud, IT is changing, and with it, the way organizations operate is changing as well. Here are three general advantages of getting into cloud computing that are pretty much function-agnostic within a company:1. ...
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For decades, the role of the CMO seemed pretty static: the channels didn't change much, the methods didn't either. The job was basically a management game that balanced strategy, creative, production, and media buying. And since most consumer products companies outsourced much of their marketing ...
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Before we begin...If you missed the first three parts of this series, here is how you can get caught up:Part 1 Part 2Part 3Quick recap:1. Social Media channels, when used for business purposes, are not exclusively marketing channels (and shouldn't be "owned" by Marketing or Digital Marketin ...
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Welcome back. In Part 2, we took a look at the importance of addressing all three pillars of inbound business development in your social business program: customer acquisition, customer development, and customer retention. I even asked you to do some homework, so hold on to that data. At the end of ...
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So I am sitting in a dark room the size of twenty batcaves, surrounded by what seems like 10,000 people quietly seating in their chairs, and for the last five minutes, the guy doing his bit on the stage has been running through a demo of what can be done with Big Data using IBM-powered technology. A ...
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Building fences vs. building runwaysToday, we're going to talk about Airbnb, the hospitality industry, disruption, and adaptation.Let's start with this: a clever startup (Airbnb) created a business model that turned out to be pretty disruptive to the hospitality industry. We can argue about t ...
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Here are a few lessons Gaius Julius Caesar might have taught us were he alive today.  He ultimately met a pretty brutal end, but until that point, the guy was so successful that his last name became synonymous with “Emperor”. (Point of note: the titles “Czar” and “Kaiser” come from the ...
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If you are still having trouble explaining or understanding the intricacies of social media R.O.I. (or social business R.O.I.), chances are that…1. You are asking the wrong question.Do you want to know what one of the worst questions dealing with the digital world is right now? This:Wh ...
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