Olivier Blanchard » capacity

I was tempted to include this post in our The CMO and The Cloud series, but as this touches on more than what the CMO does, let's keep it adjacent but separate. Nothing super complex today. I am working on a few deep dives into social business integration pieces and bizdev/CMO posts involving ops a ...
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For decades, the role of the CMO seemed pretty static: the channels didn't change much, the methods didn't either. The job was basically a management game that balanced strategy, creative, production, and media buying. And since most consumer products companies outsourced much of their marketing ...
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