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Last week, I noticed that the links I was posting to my Facebook wall were getting significantly less play than the posts I was sharing from Facebook. For instance, if I shared a post from, say, Mashable, the likes, comments and shares were pretty solid. But when I posted a link to page that wasn't ...
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Before we begin...If you missed the first three parts of this series, here is how you can get caught up:Part 1 Part 2Part 3Quick recap:1. Social Media channels, when used for business purposes, are not exclusively marketing channels (and shouldn't be "owned" by Marketing or Digital Marketin ...
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While in Charlotte, NC last week, I spent a little time in the Marketing Squadcast studio with Nathan Richie and Brandon Uttley. We talked about a lot of things, but what you might find most useful touched on: - The difference between Social Media (Marketing) and Social Business. - The need for rea ...
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