There's so much stuff going on and so much information about a million different news items being shared all day long that sometimes, big changes in the world don't necessarily make headline news. As you know, I've been spending a little more time recently digging into the world of innovation, par ...
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I wrestled with the idea of starting a new series in parallel to The CMO and the Cloud called The Entrepreneur and the Cloud, but in the interest of keeping our conversation about the cloud's impact on business (and our lives and... well... everything) nice and streamlined, I opted instead to just i ...
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When I started working on Social Media ROI back in 2010, one of the dilemmas nagging me at the time was whether or not to devote any time to discussing (to an appropriate degree of practical detail) digital tools. On the one hand, it seemed difficult to map out how to integrate digital measureme ...
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The story so far, should you need to get caught up (recommended):Part 1Part 2Part 3Part 4Welcome to Part 5 of our Social Business Reboot series. Today we will be focusing on how to use social channels to drive customer development.Customer Development 101: From Amateur Customer to Professional C ...
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Resource: 2014 Global Digital Statistics Report

Via TheNextWeb, here is WeAreSocial's 183-page Global Digital Statistics Report.Among the findings:35% of the world population uses the internet.26% of the world population is active on social media channels.There are 6.57 billion (with a B) mobile subscribers in the world. (93% market penetration.) ...
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3-Minute Insight: Customer Acquisition Channels

McKinsey & Company recently released an updated report that takes a look at customer acquisition. Check it out here. The biggest takeaway is that email, while not nearly as sexy as social platforms, is still an incredibly solid channel. How solid? Forty times (40x) more effective than Facebook a ...
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“Quantified Self,” fads, and shark-jumping.

This happens every few months: a few high profile bloggers pick up on a keyword, try to be the first to write a book about it, and legions of bloggers immediately roll in to try to score that fourth or fifth spot on Google searches for the term.Like some of you, I am not a huge fan of fads (or hype ...
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