Olivier Blanchard » facebook

Last week, I noticed that the links I was posting to my Facebook wall were getting significantly less play than the posts I was sharing from Facebook. For instance, if I shared a post from, say, Mashable, the likes, comments and shares were pretty solid. But when I posted a link to page that wasn't ...
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In Part 1, we talked about the importance of looking not only at customer acquisition but also customer development and customer retention. One of the main reasons for this is that since it costs 6x more to replace a customer than to keep one around for another year, a significant piece of your busi ...
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Let's start at the beginning.For the next few minutes, I want you to forget everything you have ever been told about social media and social media marketing. I want you to forget about the importance of likes and followers and shares and whatever other social media metrics "social media exper ...
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For Immediate Release: FIR#749 – Podcast

Thanks to Neville Hobson's busy schedule, I got to guest host the FIR podcast (For Immediate Release) with Shel Holtz this week. (Scratch that item off my bucket list!) No crazy antics or curse words this time around, so FIR#749 is officially 100% safe for work. Huge thanks to Shel and Neville for a ...
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Facebook's decision to start charging brand pages for eyeballs should not have come as a shock to anyone. The only thing that surprises me about it is how long it took for Zuck and his team to finally pull that lever. I have read a lot of articles and blog posts bemoaning Facebook's decision and hea ...
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A cool little piece from Alice Truong on FastCompany.com caught my eye yesterday. Here's a link. The central point was that Facebook numbers point to a little bit of unexpected weakness along a few specific growth curves. The first, which is several months old, dealt with teenagers abandoning Faceb ...
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