Olivier Blanchard » market insights

When I started working on Social Media ROI back in 2010, one of the dilemmas nagging me at the time was whether or not to devote any time to discussing (to an appropriate degree of practical detail) digital tools. On the one hand, it seemed difficult to map out how to integrate digital measureme ...
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So I am sitting in a dark room the size of twenty batcaves, surrounded by what seems like 10,000 people quietly seating in their chairs, and for the last five minutes, the guy doing his bit on the stage has been running through a demo of what can be done with Big Data using IBM-powered technology. A ...
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