marketing | Olivier Blanchard

The internet of things, the evolution of data management, and new market opportunities

September 15, 2014 by Olivier Blanchard - 1 Comment

I was tempted to include this post in our The CMO and The Cloud series, but as this touches on more than what the CMO does, let's keep it adjacent but separate. Nothing super complex today. I am working on a few deep dives into social business integration pieces and bizdev/CMO posts involving ops a ...

The CMO and the Cloud – Part 4

September 12, 2014 by Olivier Blanchard - 1 Comment

Today, let's keep things super simple. I will only make two points. Actually... no. I won't really make any points. You will make your own points. All I am going to do is show you something. What you do with it is entirely up to you.First, this:Okay... my work focuses on marketing management, whic ...

The CMO And The Cloud – Part 3

August 13, 2014 by Olivier Blanchard - No Comments

A few of you asked me last week if I had any examples of how to use the cloud to demonstrate marketing ROI. The easy answer is yes, but... determining the ROI of marketing spend (and activity) can be done in a lot of different ways. "The cloud" isn't a magic button. It's a toolkit, just like anythi ...

The CMO And The Cloud – Part 2

July 31, 2014 by Olivier Blanchard - 1 Comment

If you missed Part 1, you can get caught up here. The short of it is this: Thanks to the cloud, IT is changing, and with it, the way organizations operate is changing as well. Here are three general advantages of getting into cloud computing that are pretty much function-agnostic within a company:1. ...

Reboot Your Social Media Program: from likes to ROI – Part 5

July 14, 2014 by Olivier Blanchard - No Comments

The story so far, should you need to get caught up (recommended):Part 1Part 2Part 3Part 4Welcome to Part 5 of our Social Business Reboot series. Today we will be focusing on how to use social channels to drive customer development.Customer Development 101: From Amateur Customer to Professional C ...

Business Blurred Lines: The CMO And The Cloud – Part 1

July 10, 2014 by Olivier Blanchard - 2 Comments

For decades, the role of the CMO seemed pretty static: the channels didn't change much, the methods didn't either. The job was basically a management game that balanced strategy, creative, production, and media buying. And since most consumer products companies outsourced much of their marketing ...

Reboot Your Social Media Program: From Likes to ROI – Part 4

June 24, 2014 by Olivier Blanchard - 4 Comments

Before we begin...If you missed the first three parts of this series, here is how you can get caught up:Part 1 Part 2Part 3Quick recap:1. Social Media channels, when used for business purposes, are not exclusively marketing channels (and shouldn't be "owned" by Marketing or Digital Marketin ...

Reboot Your Social Media Program: From Likes to ROI, Part 3

May 28, 2014 by Olivier Blanchard - 12 Comments

Welcome back. In Part 2, we took a look at the importance of addressing all three pillars of inbound business development in your social business program: customer acquisition, customer development, and customer retention. I even asked you to do some homework, so hold on to that data. At the end of ...

Reboot your social media program: from likes to ROI, part 2

May 12, 2014 by Olivier Blanchard - 7 Comments

In Part 1, we talked about the importance of looking not only at customer acquisition but also customer development and customer retention. One of the main reasons for this is that since it costs 6x more to replace a customer than to keep one around for another year, a significant piece of your busi ...

Reboot your social media program. From likes to ROI – Part 1

May 8, 2014 by Olivier Blanchard - 20 Comments

Let's start at the beginning.For the next few minutes, I want you to forget everything you have ever been told about social media and social media marketing. I want you to forget about the importance of likes and followers and shares and whatever other social media metrics "social media exper ...

The internet of things, the evolution of data management, and new market opportunities

The CMO and the Cloud – Part 4

The CMO And The Cloud – Part 3

The CMO And The Cloud – Part 2

Reboot Your Social Media Program: from likes to ROI – Part 5

Business Blurred Lines: The CMO And The Cloud – Part 1

Reboot Your Social Media Program: From Likes to ROI – Part 4

Reboot Your Social Media Program: From Likes to ROI, Part 3

Reboot your social media program: from likes to ROI, part 2

Reboot your social media program. From likes to ROI – Part 1

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