marketing | Olivier Blanchard

Business technology groundswell: some insights from #ibmimpact

April 29, 2014 by Olivier Blanchard - 1 Comment

So I am sitting in a dark room the size of twenty batcaves, surrounded by what seems like 10,000 people quietly seating in their chairs, and for the last five minutes, the guy doing his bit on the stage has been running through a demo of what can be done with Big Data using IBM-powered technology. A ...

Airbnb: Disruption and Adaptation – an incumbent survival primer

April 24, 2014 by Olivier Blanchard - 5 Comments

Building fences vs. building runwaysToday, we're going to talk about Airbnb, the hospitality industry, disruption, and adaptation.Let's start with this: a clever startup (Airbnb) created a business model that turned out to be pretty disruptive to the hospitality industry. We can argue about t ...

Facebook Levers, Social Business, And The Fate Of Earned Media

March 27, 2014 by Olivier Blanchard - 17 Comments

Facebook's decision to start charging brand pages for eyeballs should not have come as a shock to anyone. The only thing that surprises me about it is how long it took for Zuck and his team to finally pull that lever. I have read a lot of articles and blog posts bemoaning Facebook's decision and hea ...

Why I didn’t immediately write a follow-up to Social Media ROI.

March 25, 2014 by Olivier Blanchard - 10 Comments

Yesterday on Twitter, Sunny Cervantes asked me an interesting question:Sunny is of course referring to this:Let me answer that in five parts:1) First, because the last thing anyone really needs is another book written about social media, especially right now. It's done. The "social media thought l ...

Marketing SquadCast #63: An uncensored conversation about Social Business

February 25, 2014 by Olivier Blanchard - 2 Comments

While in Charlotte, NC last week, I spent a little time in the Marketing Squadcast studio with Nathan Richie and Brandon Uttley. We talked about a lot of things, but what you might find most useful touched on: - The difference between Social Media (Marketing) and Social Business. - The need for rea ...

Resource: 2014 Global Digital Statistics Report

January 29, 2014 by Olivier Blanchard - 2 Comments

Via TheNextWeb, here is WeAreSocial's 183-page Global Digital Statistics Report.Among the findings:35% of the world population uses the internet.26% of the world population is active on social media channels.There are 6.57 billion (with a B) mobile subscribers in the world. (93% market penetration.) ...

3-Minute Insight: Customer Acquisition Channels

January 21, 2014 by Olivier Blanchard - 1 Comment

McKinsey & Company recently released an updated report that takes a look at customer acquisition. Check it out here. The biggest takeaway is that email, while not nearly as sexy as social platforms, is still an incredibly solid channel. How solid? Forty times (40x) more effective than Facebook a ...

Brand Management: The Asshole Effect

January 13, 2014 by Olivier Blanchard - 2 Comments

Every doctrine has to start somewhere. Even this one.Want to boost your repeat business, get tons of free referrals, acquire bunches of new customers and get lots of positive buzz for free? There’s a pretty simple way to do it that doesn’t have to cost you a whole lot. Can you guess what ...

Business technology groundswell: some insights from #ibmimpact

Airbnb: Disruption and Adaptation – an incumbent survival primer

Facebook Levers, Social Business, And The Fate Of Earned Media

Why I didn’t immediately write a follow-up to Social Media ROI.

Marketing SquadCast #63: An uncensored conversation about Social Business

Resource: 2014 Global Digital Statistics Report

3-Minute Insight: Customer Acquisition Channels

Brand Management: The Asshole Effect

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