The future of Social Business analytics isn’t where you think it is.
October 14, 2014 by Olivier Blanchard - 6 Comments
When I started working on Social Media ROI back in 2010, one of the dilemmas nagging me at the time was whether or not to devote any time to discussing (to an appropriate degree of practical detail) digital tools. On the one hand, it seemed difficult to map out how to integrate digital measureme ...
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