Olivier Blanchard » olivier blanchard

 Yesterday on Twitter, Sunny Cervantes asked me an interesting question:Sunny is of course referring to this:Let me answer that in five parts:1) First, because the last thing anyone really needs is another book written about social media, especially right now. It's done. The "social media thought l ...
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Today is the big day! The Nemesis Engines finally debuts today on Amazon with the series opener: The Peacemakers.What you can expect:1. The story combines several genres - mystery, adventure, intrigue, retro sci-fi (think Jules Verne & H.G. Wells) and a even pinch of horror - so there is somet ...
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That's it. We're there. The time to send the first volume in The Nemesis Engines series - The Peacemakers - out into the world has finally come. After almost four years in development, the series is ready to start rolling out.The project started sometime in 2009. It began, like most things, as an ...
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While in Charlotte, NC last week, I spent a little time in the Marketing Squadcast studio with Nathan Richie and Brandon Uttley. We talked about a lot of things, but what you might find most useful touched on: - The difference between Social Media (Marketing) and Social Business. - The need for rea ...
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Writing Challenges: overcoming resistance

Stephen King has written over 50 books. Chuck Palahniuk has written 15. Steven Pressfield, 13. All have seen their work made into movies. I'm only 2 books in, but I am already starting to understand some of the stuff all three have written about in regards to overcoming resistance and the day to day ...
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The crafting of a character: Harbert Pencroft

The accidental protagonist:I have a confession to make: Harbert Pencroft, the central character in 'The Peacemakers,' was an accident. He was the unexpected result of needing to add a character to the story as a narrative device. Not only was he never supposed to be a major character in the s ...
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My week with the 2014 Ford Fusion

Before I even start, let me put your minds at ease. I haven't been paid by Ford or any agency to write this review. I received no payment or gifts of any kind. What happened was Ford let me borrow a Ford Fusion for a week, no strings attached, to convince me that I could actually like a car that was ...
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A cool little piece from Alice Truong on FastCompany.com caught my eye yesterday. Here's a link. The central point was that Facebook numbers point to a little bit of unexpected weakness along a few specific growth curves. The first, which is several months old, dealt with teenagers abandoning Faceb ...
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Resource: 2014 Global Digital Statistics Report

Via TheNextWeb, here is WeAreSocial's 183-page Global Digital Statistics Report.Among the findings:35% of the world population uses the internet.26% of the world population is active on social media channels.There are 6.57 billion (with a B) mobile subscribers in the world. (93% market penetration.) ...
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3-Minute Insight: Customer Acquisition Channels

McKinsey & Company recently released an updated report that takes a look at customer acquisition. Check it out here. The biggest takeaway is that email, while not nearly as sexy as social platforms, is still an incredibly solid channel. How solid? Forty times (40x) more effective than Facebook a ...
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