Olivier Blanchard » report

Resource: 2014 Global Digital Statistics Report

Via TheNextWeb, here is WeAreSocial's 183-page Global Digital Statistics Report.Among the findings:35% of the world population uses the internet.26% of the world population is active on social media channels.There are 6.57 billion (with a B) mobile subscribers in the world. (93% market penetration.) ...
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3-Minute Insight: Customer Acquisition Channels

McKinsey & Company recently released an updated report that takes a look at customer acquisition. Check it out here. The biggest takeaway is that email, while not nearly as sexy as social platforms, is still an incredibly solid channel. How solid? Forty times (40x) more effective than Facebook a ...
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