Olivier Blanchard » social media roi

 Yesterday on Twitter, Sunny Cervantes asked me an interesting question:Sunny is of course referring to this:Let me answer that in five parts:1) First, because the last thing anyone really needs is another book written about social media, especially right now. It's done. The "social media thought l ...
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That's it. We're there. The time to send the first volume in The Nemesis Engines series - The Peacemakers - out into the world has finally come. After almost four years in development, the series is ready to start rolling out.The project started sometime in 2009. It began, like most things, as an ...
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While in Charlotte, NC last week, I spent a little time in the Marketing Squadcast studio with Nathan Richie and Brandon Uttley. We talked about a lot of things, but what you might find most useful touched on: - The difference between Social Media (Marketing) and Social Business. - The need for rea ...
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Writing Challenges: overcoming resistance

Stephen King has written over 50 books. Chuck Palahniuk has written 15. Steven Pressfield, 13. All have seen their work made into movies. I'm only 2 books in, but I am already starting to understand some of the stuff all three have written about in regards to overcoming resistance and the day to day ...
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A cool little piece from Alice Truong on FastCompany.com caught my eye yesterday. Here's a link. The central point was that Facebook numbers point to a little bit of unexpected weakness along a few specific growth curves. The first, which is several months old, dealt with teenagers abandoning Faceb ...
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3-Minute Insight: Customer Acquisition Channels

McKinsey & Company recently released an updated report that takes a look at customer acquisition. Check it out here. The biggest takeaway is that email, while not nearly as sexy as social platforms, is still an incredibly solid channel. How solid? Forty times (40x) more effective than Facebook a ...
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If you are still having trouble explaining or understanding the intricacies of social media R.O.I. (or social business R.O.I.), chances are that…1. You are asking the wrong question.Do you want to know what one of the worst questions dealing with the digital world is right now? This:Wh ...
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LTV infographic by Kiss Metrics“People pay you. Not pageviews.” That pretty much says it all. (image source.)This is as badass as it is self-explanatory. For those of you who don’t know how to estimate customer lifetime value (LTV, or CLTV), this infographic should be a pretty handy little too ...
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How To Fix Your Sh*t In 5 Simple Steps

So my buddy Tyler passed this on to me over the weekend, and it stirred a little brain sauce I felt I should share with you. In the piece, Kivi Leroux shares some of the complaints she’s been receiving from some of her NFP friends about patterns of incompetence that they run into at work. He ...
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The 5 basic rules of calculating the value of a Facebook ‘fan’A question that routinely comes up in social media circles is what is the value of a Facebook fan? (The question also applies to the value of a Twitter follower, Youtube subscriber, email recipient, etc.)Invariably, whenever ...
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